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WINDSOR, Conn., July 31, 2012 — A panel of Million Dollar Roundtable (MDRT) producers is one of the featured sessions at LIMRA and LOMA's 2012 Social Media Conference for Financial Services, which will be held on Aug. 22-24, 2012, in Boston, Mass.

"According to new LIMRA research, almost half of producers are currently using social media now and another 37 percent are planning to use it in the future," said Greg Bailey, vice president, strategic marketing, for Pacific Life's Life Insurance Division. "Our panel brings together leading practitioners of social media in the field, who also happen to be some of the most successful producers in the United States. Their practical knowledge and experience will be extremely valuable to attendees wanting to understand what challenges our industry faces with broad social media adoption and the best way to develop a social media program that will be successful."

The panel, moderated by Bailey, will share their perspectives on the role of social media in distribution and how carriers can improve support for this new, wildly popular communications platform. The panel includes David Appel, CLU, ChFC, a  16-year MDRT member, with Appel Insurance Advisors, LLC; Greg Gagne, a 13-year MDRT member, with Affinity Investment Group, LLC; and Ted Jenkin, CFP, co-CEO and Founder of oXYGen Financial.

This year's conference offers a comprehensive program, providing the latest research, best practices and approaches for executives and industry professionals seeking to grow their business and expand their market share using the latest social media innovations and ideas. Additionally, there will be a special workshop, Social 101, presenting an overview of social media marketing, multi-channel concepts and social media compliance issues. Workshops in sales, producer recruiting, compliance and operations, led by top practitioners and industry experts, will be offered throughout the conference.

Hosted by LIMRA and LOMA, the Social Media Conference for Financial Services has grown exponentially each year since it started in 2010. Drawing industry leaders from every segment of business representing 45 top companies, the conference has become the premier event to hear about the latest research and trends affecting the social media landscape, and learn the best strategies to successfully leverage social media into day-to-day business.

LIMRA Contact:

Catherine Theroux, (860) 285-7787, ctheroux@limra.com

About LIMRA

LIMRA, a worldwide research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at www.limra.com

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com