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WINDSOR, Conn., Jan. 13, 2014 - In a rapidly changing industry environment, LIMRA's 2014 Distribution Conference for Financial Services will emphasize a theme of expanding distribution channels to create new opportunities.

Scheduled for Feb. 19-21 in Wesley Chapel, Fla., the conference annually attracts more than 300 industry professionals to share strategies for growth and success.   

For the first time, this year's conference will feature a "Direct-to-Consumer" track with several sessions devoted to the topic.  Increasingly, consumers use multiple channels (in-person, phone, online, etc.) to interact with financial services companies, a significant change from the past.  The Direct-to-Consumer track opens up the distribution conversation to innovative ways to expand reach into new market segments, increase capacity to service and sell products, and drive new growth opportunities for the industry.

James Kerley, president, LIMRA Services said the focus of the conference is on channel expansion. "As our industry strives to better understand changing consumer preferences, we must also understand the larger impact on distribution," said Kerley.  "Through LIMRA research we are able to provide conference attendees with actionable information they can use to increase their productivity in this changing environment."

Other speakers scheduled to address the conference include:

The LIMRA Distribution Conference for Financial Services offers insurance professionals insights on the latest industry developments and equips them with solutions to address the complex challenges they face every day. 


LIMRA Contacts:  

Catherine Theroux, 860-285-7787, 
Mark Morris, 860-285-7875,

About LIMRA 

LIMRA, a worldwide research, learning and development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries increase their marketing and distribution effectiveness. Visit LIMRA at


Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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