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WINDSOR, Conn., Jan. 13, 2014 - In a rapidly changing industry environment, LIMRA's 2014 Distribution Conference for Financial Services will emphasize a theme of expanding distribution channels to create new opportunities.

Scheduled for Feb. 19-21 in Wesley Chapel, Fla., the conference annually attracts more than 300 industry professionals to share strategies for growth and success.   

For the first time, this year's conference will feature a "Direct-to-Consumer" track with several sessions devoted to the topic.  Increasingly, consumers use multiple channels (in-person, phone, online, etc.) to interact with financial services companies, a significant change from the past.  The Direct-to-Consumer track opens up the distribution conversation to innovative ways to expand reach into new market segments, increase capacity to service and sell products, and drive new growth opportunities for the industry.

James Kerley, president, LIMRA Services said the focus of the conference is on channel expansion. "As our industry strives to better understand changing consumer preferences, we must also understand the larger impact on distribution," said Kerley.  "Through LIMRA research we are able to provide conference attendees with actionable information they can use to increase their productivity in this changing environment."

Other speakers scheduled to address the conference include:

• Mark Hug, executive vice president, Product and Marketing, Individual Life Insurance, Prudential, will explore how companies are using product innovation, technology, predictive analytics and new distribution opportunities to create an unparalleled customer experience in his presentation "The New Age of Marketing and Sales"
• Best-selling author Daniel Pink will cover the topic "To Sell is Human: The New ABCs of Moving Others." In his presentation, Pink will discuss how "A" for Attunement, "B" for Buoyancy and "C" for Clarity are the new standards for successful sales. 
• Ryan Estis, a business performance expert, will address the conference on "Rock Star Selling." A leading expert in sales effectiveness, Estis defines RockStar Selling as "beating the competition to close and creating customers for life."
• Clara Shih, CEO and founder of Hearsay Social will address the conference on "The Social Web and Implications for Financial Services Distribution."

The LIMRA Distribution Conference for Financial Services offers insurance professionals insights on the latest industry developments and equips them with solutions to address the complex challenges they face every day. 

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LIMRA Contacts:  

Catherine Theroux, 860-285-7787, ctheroux@limra.com 
Mark Morris, 860-285-7875, mmorris@limra.com

About LIMRA 

LIMRA, a worldwide research, learning and development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries increase their marketing and distribution effectiveness. Visit LIMRA at www.limra.com.