WINDSOR, Conn. Sept. 17, 2014 — LIMRA today announced Ken Cochrane has joined the organization, filling a newly established role of vice president of developmental and commercial research.
"Bringing Ken aboard is part of a broader strategic plan, to align LIMRA's industry solutions with our research," said Alison Salka, senior vice president and director LIMRA Research. "Our members are facing a far more complicated and diverse business landscape and LIMRA recognizes that having accurate data and in-depth analysis of market trends are more critical for companies to be competitive. Ken has a proven record of developing research-based products that help companies effectively use data to inform their business strategies."
Over the past few years, LIMRA has launched a number of research initiatives to collect and analyze industry-wide, policy-level data, which will to help its members with product development, marketing and distribution strategies, as well as responding to the growing regulatory requirements. LIMRA is also expanding its relationships with other organizations, like the Society of Actuaries, to broaden the kinds and scope of data it studies to address the growing demand for data analytics by the industry.
In his new role, Cochrane will lead a new unit responsible for developing commercial products and services, leveraging LIMRA data and comprehensive research capabilities. As part of the research division, he will work closely with LIMRA research managers to identify opportunities to create research-inspired solutions that will offer additional value to member companies.
Ken started his career at Mutual Benefit Life, and was later senior vice president of National Sales and Marketing for Transamerica Retirement Services. His most recent role was as managing director of Pulse Logic, a market research and consulting company he founded in 2008. He developed an advisor benchmarking product and conducted a number of research projects for many of the leading U.S. financial services companies.
"For nearly 100 years, LIMRA has been the trusted source of industry knowledge. We believe these steps will position LIMRA to remain relevant and valuable to our members for the foreseeable future," said Salka.
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LIMRA, a worldwide research, learning and development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries increase their marketing and distribution effectiveness. Visit LIMRA at www.limra.com.