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WINDSOR, Conn., Sept. 2, 2015—LIMRA announced today it has launched the first of its three LifeSourceTM product databases: LifeSource Whole Life. 

This database, available only to participating carriers, provides competitive intelligence data including: sample illustrations, product design information, including key product features and riders, and historical performance data for participating whole life products.  

“In today’s world, understanding the market is more important than ever and having the right data is critical,” said Ken Cochrane, vice president, LIMRA Research.  “LIMRA collects and compares whole life product features and performance from leading carriers, which can help in product development, risk management and marketing strategy.”

LIMRA LifeSource will offer companies insights into their competitors’ portfolios of permanent individual life insurance products—whole life (par & non par), universal life, indexed UL, and variable life, along with sales for all products currently sold.  The searchable dynamic database provides data visualizations that be customized.  

LIMRA will begin collecting data on indexed universal life products and universal life/variable universal life products in the coming months.

“Our members expressed a desire to have this information available in an easy-to-use format,” said Cochrane. “We believe LifeSource answers their needs and provides greater insight into the marketplace.”


LIMRA Media Contacts   

Catherine Theroux, 860-285-7787,
Mark Morris, 860-285-7875,

About LIMRA   

LIMRA, a worldwide research, learning and development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries. Visit LIMRA at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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