LIMRA Survey: One Third of Executives Believe Aligning Distribution Is Their Biggest Challenge

LIMRA 2016 Distribution Conference Offers Executives Insights Into Emerging Channels

WINDSOR, Conn., Jan. 18, 2016 – Recent LIMRA research has found that one third of financial services executives believe that aligning their companies’ distribution methods is their single biggest challenge in the New Year. The findings come as executives and professionals plan to gather for the LIMRA 2016 Distribution Conference for Financial Services, Feb. 24-26, in Miami.

“Effectively aligning distribution involves not only attracting and retaining the next generation of financial professionals, but also expanding into new, consumer-preferred, omni-channel distribution options,” said Jim Kerley, chief membership officer, LIMRA and LOMA. “LIMRA’s Distribution Conference is the industry’s preeminent distribution meeting. We’ll review all of the regulatory, technological and demographic issues that are having an impact on how companies distribute their products.”

This year’s event will highlight topics including omni-channel marketing, the impact of current market and regulatory conditions and the use of social media, Big Data and data analytics to advance strategic distribution goals. Guest speakers include John W. Chandler Jr., senior vice president and chief marketing officer, MassMutual Financial Group; Mark King, president, Adidas Group North America and chairman, TaylorMade Golf Company; and Christopher Raham, principal financial services officer, EY.

“We’re at a point in time when the most successful companies are revisiting everything they do: what they stand for, how their products are designed, how they’re positioning those products and of course how they’re distributing them,” said Kerley. “We’ve put together a group of powerful speakers and workshops so companies can see how to make the most of the very different industry dynamics and improve their performance.”

The conference, which takes place at the Hilton Miami Downtown, generally attracts more than 350 financial services executives focused on channel growth, productivity and reshaping distribution in the United States and Canada. Those who register before Jan. 29 will receive a discount. For more information and to register, please visit: LIMRA 2016 Distribution Conference for Financial Services.

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About LIMRA

For 100 years, LIMRA, a worldwide research, learning and development organization, has been the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries. Visit LIMRA at www.limra.com.