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Catherine Theroux
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Mobile Phone: (703) 447-3257
Brooke Lacey
Senior Public Relations Specialist
Work Phone: (860) 298-3920
Mobile Phone: (413) 530-6184
Once Seen as a Headache, 8 in 10 Advisors Now Use Social Media in their Practice
7/13/2016
2016 LIMRA LOMA Social Business Conference For Financial Services Explores Social Media Impact on Business
WINDSOR, Conn., July 14, 2016 — A new LIMRA study reports that 82 percent of financial professionals use social media to market themselves and their businesses. Once viewed by companies and advisors as a compliance headache, the use of social media has quickly evolved into becoming an essential tool to prospect for new clients and strengthen relationships with current ones.
Social media as an advisory strategy will be a featured session at the 2016 LIMRA LOMA Social Business Conference for Financial Services scheduled August 17–19, 2016 in Boston, MA.
This year’s Social Business conference will focus on connecting with and engaging consumers, and will explore the innovative and disruptive ideas that challenge today’s financial services world. Content will emphasize the best forward-thinking social practices, emerging technologies, social recruiting tools, and compliance issues.
Conference highlights include:
- Opening Keynote speaker Scott Stratten, president of Un-Marketing, will offer a fresh perspective on how to effectively market, sell and engage, that “flips traditional advice on its head.”
- Deepanjan De, industry lead, Financial Services for Facebook will discuss the economic shift to mobile and what that means for the financial services industry.
- Stephen Arthur, director, US Financial Services, Google on “micro-moments” and their significance to the customer experience.
- A pre-conference conversation with innovators in the start-up world, to learn about what they are developing, the ways they define success, and how to apply their techniques to your business.
During the conference, LIMRA and LOMA will present the Fourth Annual #SilverBowlAwards for excellence in the use of social media in financial services. New this year, after the ceremony award winners and finalists in each category will be available in breakout sessions to discuss their entries and take questions from the group.
Social is changing the way we do business. This year’s conference (hashtag: #LLSBC) brings together business leaders who have successfully harnessed the power of social within their respective divisions, to share their challenges and success. Attendees can look forward to this unique forum for sharing ideas and innovation.
To register for the 2016 LIMRA LOMA Social Business Conference for Financial Services this infographic provides an overview and links to hotel information, agenda and more.
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About LIMRA
Since 1916, LIMRA, a worldwide research, learning and development organization, has been the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries.
About LOMA
Established in 1924, with 1,200 plus member companies in over 80 countries, LOMA is committed to a business partnership with its worldwide members in the insurance and financial services industry to improve their management and operations through quality employee development, research, information sharing, and related products and services. To find out more about LOMA and the learning opportunities it offers, visit LOMA’s website at www.loma.org.