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2018 Creative Connections Award Winners
Representatives: (Left to right) Cathay Life Insurance, Mass Mutual, John Hancock, Prudential

WINDSOR, Conn., June 1, 2018—LIMRA announced the winners for the second annual Creative Connections Awards yesterday at its 2018 Marketing Conference in Baltimore, Maryland.

The LIMRA Creative Connections Award, established in 2017, recognizes and rewards marketing and creative excellence, innovation and achievement. This award highlights best practices in financial services marketing. 

The final award winners were determined based on how well they demonstrate the ability to integrate multiple marketing tools and channels to build connective campaigns that support business objectives for their company. 

Twenty-five companies submitted a total of 33 entries for consideration this year. LIMRA enlisted 12 financial services executives and marketing experts to judge the submissions. Executives did not review submissions from their own companies.

The 2018 LIMRA Creative Connections Award winners:

“Today’s marketing professionals are challenged with creating engaging and motivating content, while also coordinating those messages with their own company’s specific strategic goals in mind,” said Lisa Tanen-La Fontaine, chief marketing officer, LIMRA and LOMA. “All the entries were incredibly well done. Ultimately - the judges believed that the winning companies designed campaigns that connected with consumers, inspired action and left an indelible brand impression.”

Congratulations to the winners!


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About LIMRA    

LIMRA, a worldwide research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 600 insurance and financial services companies in 64 countries. Visit LIMRA at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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