LIMRA’s 2018 Marketing Conference to Explore Journey of the Modern Consumer

2018 Creative Connections Winners to be announced at the event

WINDSOR, Conn., May 2, 2018 – LIMRA’s 2018 Marketing Conference, scheduled May 30-June 1, will explore the latest strategies to reach the evolving customer-centric market.

Conference sessions will follow the theme of Reinventing the Journey, as speakers discuss new customer expectations along with the demand for a more personalized experience. Top industry professionals will gather to offer their observations on four key focus areas: digital initiatives, consumer insights, customer experience and marketing strategy.

“Companies need to explore new methods of personalization to appeal to today’s customers,” notes Sean O’Donnell, vice president, LIMRA member relations and consulting. “It is almost impossible to reach modern-day consumers using traditional marketing tactics. The strategies presented at this conference are designed to help attendees understand how to craft effective marketing campaigns that transform the way companies communicate with consumers.”

With more than 25 years’ of marketing experience, O’Donnell will present new ways that marketing departments must adapt to succeed in today’s organizations. Marketers are now being tasked with finding intel and developing insights within research – and then communicating why the findings are relevant, what they mean for the consumer, and how their organizations can capitalize on these findings.

Additional conference sessions:

Jeanne Bliss, CustomerBliss founder/president and co-founder of The Customer Experience Professionals Association, will take a unique “Mom lens” approach to new customer experience strategies. She will challenge marketers to build meaningful relationships with their clients that would make mom proud
Debra Jasper, Mindset Digital’s chief executive officer and founder, will explore why customized, quick and easy content is required to reach tech-savvy consumers.
Brent Korte, chief executive officer, Ameritas, will discuss how to focus on your own company culture to build a relatable story for customers.
Michel Neray, author and master practitioner of neuro-linguistic programing, will teach attendees how to craft a memorable narrative that will connect with consumers.

During the conference, LIMRA will also announce the winners of the 2018 Creative Connections contest. In its second year, the awards recognize creative excellence, innovation and achievement in holistic financial services marketing.

The conference, which will be held at the Hyatt Regency in Baltimore, typically attracts more than 200 financial service professionals in all areas of marketing – product, consumer, producer, digital and strategy.

For more information and to register online, please visit: The Marketing Conference 2018

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About LIMRA

LIMRA, a worldwide research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries. Visit LIMRA at www.limra.com.