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2018 Creative Connections Winners to be announced at the event

WINDSOR, Conn., May 2, 2018Sean ODonnell LIMRA’s 2018 Marketing Conference, scheduled May 30-June 1, will explore the latest strategies to reach the evolving customer-centric market.

Conference sessions will follow the theme of Reinventing the Journey, as speakers discuss new customer expectations along with the demand for a more personalized experience. Top industry professionals will gather to offer their observations on four key focus areas: digital initiatives, consumer insights, customer experience and marketing strategy.

“Companies need to explore new methods of personalization to appeal to today’s customers,” notes Sean O’Donnell, vice president, LIMRA member relations and consulting. “It is almost impossible to reach modern-day consumers using traditional marketing tactics. The strategies presented at this conference are designed to help attendees understand how to craft effective marketing campaigns that transform the way companies communicate with consumers.”

With more than 25 years’ of marketing experience, O’Donnell will present new ways that marketing departments must adapt to succeed in today’s organizations. Marketers are now being tasked with finding intel and developing insights within research – and then communicating why the findings are relevant, what they mean for the consumer, and how their organizations can capitalize on these findings.

Additional conference sessions:

During the conference, LIMRA will also announce the winners of the 2018 Creative Connections contest. In its second year, the awards recognize creative excellence, innovation and achievement in holistic financial services marketing.

The conference, which will be held at the Hyatt Regency in Baltimore, typically attracts more than 200 financial service professionals in all areas of marketing – product, consumer, producer, digital and strategy.

For more information and to register online, please visit: The Marketing Conference 2018


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LIMRA, a worldwide research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries. Visit LIMRA at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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