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WINDSOR, Conn., May 23, 2022 — For the second consecutive year, Trustworthy Selling received an honorable mention among the top 25 sales training companies across all industries from Selling Power, Inc., a multi-channel media company that produces Selling Power magazine ― the leading periodical for sales managers and sales vice presidents.

Trustworthy Selling was developed in collaboration with LIMRA and Hoopis Performance Network (HPN) over a decade ago. The award-winning sales effectiveness program combines HPN’s proven language, skills and techniques with LIMRA's research and insights on the market opportunity, consumer mindset and behavioral finance. Trustworthy Selling is designed to equip financial professionals with the knowledge and skills to engage consumers on their terms and — as a result — increase their sales and success.

The main criteria used for selecting honorees included:

Trustworthy Selling offers training for advisors at all stages of their career including three editions designed for new advisors, experienced advisors and multiline agents in the property and casualty business. The program is currently being used in 11 countries and is available in multiple languages including English, French, Chinese, Thai and Japanese.

“To date, more than 20,000 financial services sales representatives have gone through Trustworthy Selling, which, on average, led to a 25% lift in overall productivity,” says Kathy Reid, vice president, Talent Solutions, LIMRA. “After going through the program, financial professionals saw an average increase of 46% in first-year commissions, their premium was up 33% and they experienced a 25% increase in new clients. This is practical training that works.”

To learn more about Trustworthy Selling, visit this site.


Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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