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Insurance Designers of America

We'll help you make fact-based business decisions.

Every year, we publish research reports on topics including products, markets, distribution, technology, and industry trends.

U.S. Individual Annuity Market

Aug 7, 2025

Access your one-stop shop for U.S. annuity sales data — benchmark sales and analysis for a range of annuity products, reported by distribution channels and market types. New Q1 2025 Glimpse.

Capturing the IRA Rollover Market

Aug 6, 2025

Learn more about the dynamics of the growing IRA rollover market.

Ascent to Agency Success: Recruiting, Training, and Retaining High Performing Agents in Asia Series

Aug 4, 2025

Insights from industry and agency leaders on effective recruiting and retention practices, common mistakes to avoid, and the role of technology in enhancing productivity.

Ascent to Agency Success Recruiting, Training, and Retaining High Performing Agents in Thailand

Aug 4, 2025

This report explores the critical risks and transformative opportunities shaping the retirement plans industry, as defined by insights from industry experts.

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Experience Studies Enter a New Era for Life Insurance

Insurers and regulators need better data. Learn how a new model is reshaping experience studies. Get the latest on how the industry is adapting to modern data needs.

Life Insurance Recruiting in Asia: Trends and Key Strategies

Asia’s insurance sector is evolving rapidly. Equip your agency with modern strategies that attract high-potential talent and build a resilient, future-ready team.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits, and review LOMA Information Center briefs, quick queries and relevant reports on a variety of topics.

Spotlight on Dennis Martin at OneAmerica Financial

When Dennis Martin lost his mom at 25, everything changed. From tragedy to purpose-driven leadership at OneAmerica, his story shows why this work matters.

Inspirational Leadership: Purpose and Passion at the Core

Discover what makes leaders truly inspirational — from visionaries to mentors — and explore how you can embrace these qualities in your own leadership journey.

MLEA Distribution Recruiting Dips, but Is the Sky Falling?

What’s really behind the drop in agent recruiting? Dig into the data shaping the future of the field force — and what it could mean for your company’s strategy.

Gauging the Impact of Brand on Life Insurance Product Choice

Is your brand strong enough to beat lower prices? Unlock how consumer trust, star ratings and perceived value are reshaping life insurance product preferences today.

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