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Kansas City Life

We'll help you make fact-based business decisions.

Every year, we publish research reports on topics including products, markets, distribution, technology, and industry trends.

U.S. Workplace Supplemental Health Insurance

Nov 24, 2025

Get a quick look at how the workplace supplemental health market is performing. Identify trends within the industry as well as among your peers. New Q3 2025 data.

U.S. Monthly Individual Life Sales

Nov 24, 2025

Get the latest monthly individual life sales and application trends. New August and September 2025 data.

U.S. Individual Life Insurance Forecast

Nov 24, 2025

What are the expectations for life sales over the next few years? New 2025 - 2028 report.

2025 Retirement Investors: Behaviors, Attitudes, and Financial Situations

Nov 24, 2025

LIMRA’s Retirement Investors Survey tracks the perceptions, attitudes, behaviors, and financial condition of retirees and non-retired workers in the United States.

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Turning up the Heat: What’s Driving FPs’ Annuity Sales

The annuity market is heating up — and financial professionals are serving it as the main course. Get the latest insights on what’s driving demand and what’s next.

Inside the Fraud Threat: What Every Leader Should Know

Account takeovers, elder exploitation and AI scams are evolving and surging. Strengthen your strategy and empower your employees to protect your business and customers.

ADVERTORIAL: See Risk More Clearly With Nonmedical Data

Many good risks may get overlooked using traditional underwriting rules. Learn how nonmedical data can help carriers write more business without adding mortality risk.

Beyond the Payout: Loyalty That Lasts Generations

Life insurers pay $90 billion in death benefits annually — but most relationships end there. Only 1 in 10 beneficiaries become customers. Reimagine what support looks like.

Spotlight on David Mitchell, EVP at Boston Mutual Life Insurance

Boston Mutual’s David Mitchell, EVP of External Affairs, Communications & Innovation, pursued a master’s degree in innovation in his 50s — explore what drives him.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits. Additionally, be sure to review LOMA Information Center briefs, quick queries and reports on a variety of industry topics.

Retaining Life Agents in Asia: Lessons for Sustainable Growth

Agent retention is crucial to growth in Asia’s life insurance markets. Discover strategies you can apply — share them with your team and start a conversation today.

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