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Kansas City Life

We'll help you make fact-based business decisions.

Every year, we publish research reports on topics including products, markets, distribution, technology, and industry trends.

Canadian Group Life and Health Insurance Sales

Jun 2, 2026

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New Q1 2026 data.

U.S. Workplace Supplemental Health Insurance

May 29, 2026

Get a quick look at how the workplace supplemental health market is performing. Identify trends within the industry as well as among your peers. New Q1 2026 data.

A Deeper Dive: 2024 Fixed Indexed Annuity Sales

May 27, 2026

Take a deeper dive into which features were selected in fixed indexed annuity products in 2024.

U.S. Individual Annuity Market

May 26, 2026

Access your one-stop shop for U.S. annuity sales data — benchmark sales and analysis for a range of annuity products, reported by distribution channels and market types. New Q2 2025 Annuity Product Reports.

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Strategic Consolidation Reshaping Distribution

As distribution models evolve, consolidation is emerging as a decisive factor for success. Learn what’s driving this change and why it matters across the industry.

Spotlight on MassMutual’s CMO Meghan Doscher

From advice-led marketing to AI readiness, Doscher details how disciplined choices drive durable growth at MassMutual. Dive into the thinking guiding what comes next.

Life Insurance Applicants Willing to Use Patient Portals

Delays in life insurance underwriting often stem from medical data workflows. Discover how patient portals can simplify sharing and improve the application journey.

Building the Future Workforce In the Era of AI

The future workforce will need new skills sooner as AI transforms daily work. Check out how intentional hiring and development can boost retention and performance.

Legacy Thinking: The Future Depends on a Mindset Shift

In financial services, legacy thinking can quietly limit progress. Find out why a mindset shift — not just new technology — is critical for long-term transformation.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits. Additionally, be sure to review LOMA Information Center briefs, quick queries and reports.

MarketFacts

Access insightful thought leadership on the forces driving the financial services industry.

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