Skip to content

National Western Life

We'll help you make fact-based business decisions.

Every year, we publish research reports on topics including products, markets, distribution, technology, and industry trends.

Canadian Individual Critical Illness Insurance Sales

Mar 13, 2026

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q2 2025 data.

U.S. Individual Life Insurance Sales

Mar 13, 2026

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Q3 2025 data.

Inside the Intermediary Series

LIMRA and NAILBA have collaborated for five consecutive years to learn more about BGAs and IMOs in the United States. Explore the Series.​

FP (Agent) Production and Retention

Mar 9, 2026

Key metrics from the annual benchmarking study which help participants track field activity and sales performance. 2024 Report now available.

Your Member Relations Director

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Defining Your Legacy: What Will You Be Known For?

What will others remember about your leadership? Craft a legacy that reflects your values and vision, and makes you proud. Take your first step toward lasting impact.

Insight and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits. Additionally, be sure to review LOMA Information Center briefs, quick queries and reports.

Intermediary Distribution: Steering Through Currents

From shifting demographics to AI-driven efficiency, distribution is evolving quickly. Discover the forces impacting growth and position your team for what’s ahead.

Insurance and AI in Canada: Reimagining the SDLC

Turning caution into confidence, AI is helping insurers modernize the SDLC, strengthen oversight and generate measurable value at scale. See what’s changing and how.

Building Trust in AI With Proactive Risk Management

AI is reshaping insurance, bringing new demands for transparency and control. Consider how thoughtful oversight reinforces trust and guides responsible innovation.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits. Additionally, be sure to review LOMA Information Center briefs, quick queries and reports.

Life Insurance Trends: What Lies Ahead?

From premium financing to market volatility, new dynamics are emerging in life insurance. Prepare your business now to succeed in a changing and complex environment.

Did you accomplish the goal of your visit to our site?

Yes No