LIMRA.com and LOMA.org will be offline for scheduled maintenance on Wednesday, September 16, 2026, from 7 p.m. to 12 a.m. ET.
A benefit of Principal Financial Group's membership with LIMRA is an all-access online account.
Each corporate employee is eligible for access to this resource. With your online account, you'll have thousands of research reports, industry trends, and data points at your finger tips.
Create My Account Now
We'll help you make fact-based business decisions.
Every year, we publish research reports on topics including products, markets, distribution, technology, and industry trends.
U.S. Individual Life Insurance Sales
Aug 31, 2026
Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Industry Estimates data published.
Get to Know LIMRA and LOMA
Thought Leadership
Explore insightful thought leadership on the forces driving the industry.
Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.
The numbers tell a story of change across distribution, talent and advice models. Find out what the latest data reveal and how firms are adapting to client needs.
See what the 2026 Insurance Barometer Study tells us about the protection gap and how the industry can put the findings to work during Life Insurance Awareness Month.
What began in advisor events evolved into marketing leadership at F&G. O'Brien reflects on the experiences that guided her path. Meet the leader behind the journey.
Gen X women are poised to inherit much of the historic wealth transfer, yet many face retirement challenges. Identify how you can support their financial readiness.
Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits. Additionally, be sure to review LOMA Information Center briefs, quick queries and reports.
Learn how a combined data approach can help determine what evidence is needed, how risk should be classified and whether the right underwriting outcome was achieved.
The final expense market delivered another standout year in 2025, with premium growth topping 30%. Assess the market’s direction and future prospects for carriers.
Get started by creating your own online account.