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We'll help you make fact-based business decisions.

Every year, we publish research reports on topics including products, markets, distribution, technology, and industry trends.

U.S. Consumer Sentiment (July 2026)

Jul 24, 2026

As Americans celebrated the nation’s 250th Independence Day, economic concern eased, but financial security remains elusive for many.

Canadian Sales Force and Retention

Jul 23, 2026

Calendar-year retention of the Canadian career agent sales force. New 2025 data.

U.S. Life Insurance Ownership Today: Perception and Reality

Jul 23, 2026

LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape. Technical Report now available.

More Features, Less Complexity? The Life Insurance Paradox

Consumers want life insurance that is simple, flexible, and easy to integrate into their financial lives. Explore insights from the 2026 Insurance Barometer Study.

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

The Elusive Consumer: Why Aren't They Buying?

Consumers say they want life insurance but aren’t following through. Gain perspective on changing habits, digital journeys and how to better reach this elusive market.

Spotlight on Shana Sood, CMCO at Prudential, ILI

From analytics to artistry, Shana Sood reveals how curiosity and continuous learning shape her leadership style — and drive stronger outcomes. Check out her story!

Why One-and-Done Sales Training Falls Short

Sales success depends on execution, not just knowledge. Break away from one-time training and invest in skill development that drives consistency. Begin the shift.

Today’s Company-Owned Broker-Dealer Market Shifts

Company-owned broker-dealers are shifting from sales-driven products to asset-based revenue models. Explore what is driving the change and what it means for firms.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits. Additionally, be sure to review LOMA Information Center briefs, quick queries and reports.

Strategic Consolidation Reshaping Distribution

As distribution models evolve, consolidation is emerging as a decisive factor for success. Learn what’s driving this change and why it matters across the industry.

Spotlight on MassMutual’s CMO Meghan Doscher

From advice-led marketing to AI readiness, Doscher details how disciplined choices drive durable growth at MassMutual. Dive into the thinking guiding what comes next.

Your Contact at LIMRA

Paul Henry

Managing Director, Retirement Clients and Products

Paul works with financial services firms to help them develop and refine successful strategies for the retirement market. Incorporating LIMRA research and LOMA training, Paul helps companies identify the right product, marketing, and distribution opportunities. Paul is a leading voice in the retirement industry and brings more than 25 years of experience in developing and launching innovative retirement programs.


Work Phone: (860) 285-7878

phenry@limra.com

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