
Consumer Research
Better understand consumers — and what they think and do throughout the customer journey.
Better understand consumers — and what they think and do throughout the customer journey.
Jan 14, 2021
Emergency savings — a need and an opportunity.
Jan 12, 2021
The 5th wave of this valuable tracking study, providing updates on historical trends and profiles of the life insurance market in Canada.
Jan 12, 2021
As the COVID-19 pandemic propelled consumers down the path of holistic financial wellness, its growing importance spurred LIMRA to work with a task force of association members to define and measure consumer financial wellness.
Dec 23, 2020
Taking the pulse of consumers in France.
Dec 23, 2020
Taking the pulse of consumers in Hong Kong.
Dec 16, 2020
Este estudio anual monitorea las percepciones, actitudes y comportamientos de los consumidores financieros en Argentina. Los objetivos del estudio son medir sus preocupaciones financieras y relacionar estos hallazgos con las motivaciones que las determinan, con énfasis en la investigación del consumo de seguros de vida y de retiro.
LIMRA's flagship publication.
Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores the definition of financial wellness, consumer profiles, and expectations. “Profiling the financial wellness index by personal and household characteristics reveals which consumer segments are most at-risk.”
This article explores the relative impact of COVID-19 on the likelihood of consumers to buy life insurance — as well as purchase intent — based on gender, race/ethnicity, and income. “ The industry should use this opportunity to build more marketing initiatives in diverse market segments.”
A brief look at how the pandemic is affecting distribution and face-to-face communication. “COVID-19 has redefined the handshake from a gesture of good will and trust to an unwelcome invasion of personal space and a health risk.”
What are the concepts and knowledge areas that distinguish life owners from non-owners, as well as those with adequate and inadequate coverage? “The average consumer understands just 28 percent of life insurance material.”
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