
Consumer Research
Better understand consumers — and what they think and do throughout the customer journey.
Better understand consumers — and what they think and do throughout the customer journey.
Apr 12, 2021
The 2021 study period marks the 11th edition of the annual Insurance Barometer. Surveying American consumers during this difficult time provides critical insights for the industry on the impact that COVID-19 is having on financial attitudes and behaviors.
Mar 31, 2021
Did the COVID-19 pandemic cause retirees and pre-retirees to change their plans for housing in retirement?
Mar 24, 2021
Assisted living and medical care rank low on pre-retiree and retiree housing resource requirements. Affordability tops their lists, while low maintenance and closeness to family are distant seconds.
Mar 15, 2021
This is a summary of interviews with financial professionals to gauge awareness of financial wellness programs and find out what distinguishes financial wellness from traditional financial planning.
Mar 9, 2021
What are the key drivers and deterrents of retirement plan leakage?
Mar 4, 2021
The Consumers & Underwriting study surveyed consumers to measure their extent of life insurance underwriting knowledge, and the influence of underwriting knowledge on likelihood to buy coverage.
LIMRA's flagship publication.
Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores advisor perspectives of financial wellness, including increased interest in a more holistic approach to financial planning among clients and advisors. “Advisors play a critical role in establishing financial security for their clients, including those who work in the retail, benefits, and retirement markets.”
Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores the definition of financial wellness, consumer profiles, and expectations. “Profiling the financial wellness index by personal and household characteristics reveals which consumer segments are most at-risk.”
This article explores the relative impact of COVID-19 on the likelihood of consumers to buy life insurance — as well as purchase intent — based on gender, race/ethnicity, and income. “ The industry should use this opportunity to build more marketing initiatives in diverse market segments.”
A brief look at how the pandemic is affecting distribution and face-to-face communication. “COVID-19 has redefined the handshake from a gesture of good will and trust to an unwelcome invasion of personal space and a health risk.”
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