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Consumer Research


Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Latest Consumer Research

Image Matters: Consumer Opinions of the Insurance Industry

For an industry that essentially exists to do good by helping people manage their financial lives, it’s important for people — in turn — to feel good about the industry.

Consumer Internet Use in the U.S.: How Different Generations Learn About Insurance

Find out how consumers use the internet to learn about insurance products — and whether the Internet generation gap is closing.

The Financial Needs of Family Caregivers Series

This series examines the financial needs of unpaid family caregivers in America, focusing on understanding coverage, savings, and financial planning needs.

Related MarketFacts Articles

LIMRA's flagship publication.

Age and Influence in the Game of Life

Jul 22, 2019

The financial services industry generates a good deal of great information to inform and educate consumers about life insurance.

MARKETS: Personal Characteristics That Matter to Marketers

Apr 24, 2019

Any leader of a market research program needs to ask two strategic questions during the design phase of every project.

Caregivers Need and Deserve More Protection

Jan 31, 2019

By insuring people who provide for others, the industry protects both providers and dependents.

Reaching Younger Generations via Social

Oct 24, 2018

In business, building relationships with new clients is important.

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"The Ego and the IDD" Putting the customer first with the IDD

This is a LIMRA member benefit webinar. Registration is open to home/corporate office employees of LIMRA member companies. Membership will be verified upon registration. Reimagined!

LIMRA's redesigned website is a modern, global, engaging experience that was designed not only to meet but surpass your expectations.

Gen Z: The Strengths of Differences and the Weaknesses of Similarities

In fewer than 10 years, people born after 1996 will constitute about 20 percent of the U.S. workforce. That's an almost equal share of the U.S. workforce population with Millennials and Gen Xers.

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