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Consumer Research

 

Better understand consumers — and what they think and do throughout the customer journey.

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Latest Consumer Research

What’s Next for Workplace Benefits: Prioritized, Personalized, and Positioned for Tomorrow

This paper provides an overview of key workplace benefits considerations -- including trends shaping today's workforce and the evolution of core and emerging benefits products.

Consumer Sentiment in the Time of COVID-19 (April 2021)

How has consumer sentiment and confidence in the financial services industry changed during the pandemic?

Will COVID-19 Impact Benefit Participation Rates?

A by-product of the COVID-19 pandemic is that employees are placing a greater importance on the benefits offered by their employers, and are more closely examining their benefit needs. Will carriers see a positive impact on participation rates? Will they see any impact at all?

Canadians and Life Insurance in the Time of COVID-19

How has COVID-19 impacted Canadians’ interest in life insurance and their expectations of the industry?

Consumer Sentiment Tracking

How are Americans feeling about the economy and our industry? (Updated May 7, 2021)

Related MarketFacts Articles

LIMRA's flagship publication.

News and Views on Financial Wellness

Apr 12, 2021

Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores advisor perspectives of financial wellness, including increased interest in a more holistic approach to financial planning among clients and advisors. “Advisors play a critical role in establishing financial security for their clients, including those who work in the retail, benefits, and retirement markets.”

Financial Wellness Is the Future

Jan 20, 2021

Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores the definition of financial wellness, consumer profiles, and expectations. “Profiling the financial wellness index by personal and household characteristics reveals which consumer segments are most at-risk.”

The Demand for Life: Consumer Sentiment in the Age of COVID

Oct 15, 2020

This article explores the relative impact of COVID-19 on the likelihood of consumers to buy life insurance — as well as purchase intent — based on gender, race/ethnicity, and income. “ The industry should use this opportunity to build more marketing initiatives in diverse market segments.”

COVID-19 Commentary: A Farewell to Handshakes: Life Markets in a Post-COVID World

Jul 17, 2020

A brief look at how the pandemic is affecting distribution and face-to-face communication. “COVID-19 has redefined the handshake from a gesture of good will and trust to an unwelcome invasion of personal space and a health risk.”

Related On-Demand Webinars

Watch anytime, anywhere.

Elevating Customer Centricity

2/18/2021 11:00 AM EST - 12:00 PM ESTIn this webinar, Sureify’s CEO Dustin Yoder will be joined by Betty Schick, Senior Vice President and Chief Experience Officer at AAA Life to discuss the growing importance of customer centric development.

The Impact of COVID-19 on Life Insurance Customer Experience

2/10/2021 1:00 PM EST - 2:00 PM ESTIn this webinar, LIMRA and BCG will highlight findings from research examining the experiences across the customer journey for individuals who purchased and managed life policies after the onset of the pandemic.

The Impact of Covid-19 on Future Higher-Age Mortality

7/10/2020 1:00 PM - 2:00 PMCOVID-19 has created the worst global pandemic since the Spanish flu, impacting communities and economies around the world.

Transforming the Agency Model in a Digital, Post COVID-19 World

6/30/2020 9:30 AM MYT - 10:30 AM MYTThe fast-changing state of the agency distribution model has been further accelerated by the COVID-19 pandemic, and although transformational leadership through this period may be challenging, it is certainly not impossible.

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