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Consumer Research

 

Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

2019 Insurance Barometer Study

 Learn the financial attitudes and behaviors of adult consumers in the United States, including simplified underwriting and the importance of social media.

Latest Consumer Research

Digital Landscape: Carrier Website Metrics

Oct 28, 2019

How do consumers behave when visiting life insurance websites? We tracked real life website visitors to find out.

Next-Level Customer Experience: How do Insurers Get There?

Oct 24, 2019

Life and annuities carriers' journey to optimizing their customer experience process.

Enfoque en la Jubilación: Latinoamérica

Oct 8, 2019

En América Latina, la población envejece rápidamente, los cambios demográficos y las estructuras familiares cambiantes están causando un enorme desafío para lla jubilación. Aprenda cómo pueden ayudar las aseguradoras.

Insurance Technology in China’s Life Insurance Industry - Now and in the Future

Oct 4, 2019

Learn how InsurTech companies in China are developing innovative — and sometimes disruptive — solutions that are changing the industry.

Financial Needs of Gig Workers: A Global View

Oct 1, 2019

Learn about the financial needs of gig workers in Asia, Latin America, and the United States.

Journey Beginnings: Recent Experiences in Retirement Timing

Sep 26, 2019

What are the financial impacts when retirement timing reality doesn’t align with plans?

Related MarketFacts Articles

LIMRA's flagship publication.

Age and Influence in the Game of Life

Jul 22, 2019

The financial services industry generates a good deal of great information to inform and educate consumers about life insurance.

MARKETS: Personal Characteristics That Matter to Marketers

Apr 24, 2019

Any leader of a market research program needs to ask two strategic questions during the design phase of every project.

Caregivers Need and Deserve More Protection

Jan 31, 2019

By insuring people who provide for others, the industry protects both providers and dependents.

Reaching Younger Generations via Social

Oct 24, 2018

In business, building relationships with new clients is important.

Related On-Demand Webinars

Watch anytime, anywhere.

Elder Financial Exploitation: Navigating State Regulatory Efforts and Evolving Landscape

Unfortunately, elder populations are all-to-often victims of physical, emotional or even financial abuse. Financial exploitation, in particular, is a fast-growing form of abuse of seniors, with approximately $37 billion a year stolen from America's elderly

LIMRA.com Reimagined!

LIMRA's redesigned website is a modern, global, engaging experience that was designed not only to meet but surpass your expectations.

Gen Z: The Strengths of Differences and the Weaknesses of Similarities

In fewer than 10 years, people born after 1996 will constitute about 20 percent of the U.S. workforce. That's an almost equal share of the U.S. workforce population with Millennials and Gen Xers.

More Than a Crystal Ball: LIMRA’s 2019 Predictions

We are focusing on industry issues that will experience meaningful change in 2019, including individual products, consumers, and fraud.

LIMRA Unplugged

2019 Insurance Barometer Report

Each year, LIMRA and Life Happens collaborate on the Insurance Barometer Study. This annual study tracks the perceptions, attitudes and behaviors of adults consumers in the U.S. towards life insurance. The hot topics of the 2019 study include: simplified underwriting, social media, and combination products.

 

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