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Better understand consumers — and what they think and do throughout the customer journey.

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Latest Consumer Research

Likelihood to Buy: COVID-19 Consumer Impact

COVID-19 impacts how consumers view the need for life insurance and their likelihood to buy.

Consumer Sentiment Tracking

How are Americans feeling about the economy and our industry? (Updated August 11, 2020)

Related MarketFacts Articles

LIMRA's flagship publication.

COVID-19 Commentary: A Farewell to Handshakes: Life Markets in a Post-COVID World

Jul 17, 2020

A brief look at how the pandemic is affecting distribution and face-to-face communication. “COVID-19 has redefined the handshake from a gesture of good will and trust to an unwelcome invasion of personal space and a health risk.”

What Consumers Don’t Know About Life

Apr 23, 2020

What are the concepts and knowledge areas that distinguish life owners from non-owners, as well as those with adequate and inadequate coverage? “The average consumer understands just 28 percent of life insurance material.”

Mounting Financial Concerns in Canada

Jan 23, 2020

The overall level of financial concern among Canadian households increased 9 percent over the past 6 years. Two thirds (67 percent) of Canadians have high levels of financial concern (i.e., "concerned," "very concerned," or "extremely concerned"), up from 62 percent in 2013.

MARKETS: Variety Is the Spice of Research

Jan 23, 2020

In 1785, William Cowper penned what has become a most common idiom: "Variety is the spice of life."

Related On-Demand Webinars

Watch anytime, anywhere.

The Impact of Covid-19 on Future Higher-Age Mortality

Covid-19 has created the worst global pandemic since the Spanish flu, impacting communities and economies around the world.

Transforming the Agency Model in a Digital, Post COVID-19 World

The fast-changing state of the agency distribution model has been further accelerated by the COVID-19 pandemic, and although transformational leadership through this period may be challenging, it is certainly not impossible.

Tips for Success in Social Media and Financial Advice

This webinar profiles the market for financial advice and the use of social media among those seeking an advisor.

Elder Financial Exploitation: Navigating State Regulatory Efforts and Evolving Landscape

Unfortunately, elder populations are all-to-often victims of physical, emotional or even financial abuse. Financial exploitation, in particular, is a fast-growing form of abuse of seniors, with approximately $37 billion a year stolen from America's elderly

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