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Consumer Research

 

Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Latest Consumer Research

Let's Talk Life — Why Do Consumers Live With a Life Insurance Need Gap?

This study examines the reasons consumers live with a life insurance need gap and explores opportunities for the industry to overcome the barriers that prevent these consumers from obtaining the coverage they know they need.

Data Security: The Key to Financial Wellness

Balancing personalization and data privacy to create financial wellness programs that resonate with employees.

Black Americans: Life Insurance Ownership and Attitudes — A 2021 Insurance Barometer Supplementary Report

This report explores Black Americans’ life insurance ownership and attitudes, as Life Happens and LIMRA recognize the importance of keeping the industry informed on the financial needs and behaviors of diverse consumer markets.

What’s Next for Workplace Benefits: Prioritized, Personalized, and Positioned for Tomorrow

This paper provides an overview of key workplace benefits considerations -- including trends shaping today's workforce and the evolution of core and emerging benefits products.

Consumer Sentiment in the Time of COVID-19 (April 2021)

How has consumer sentiment and confidence in the financial services industry changed during the pandemic?

Related MarketFacts Articles

LIMRA's flagship publication.

News and Views on Financial Wellness

Apr 12, 2021

Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores advisor perspectives of financial wellness, including increased interest in a more holistic approach to financial planning among clients and advisors. “Advisors play a critical role in establishing financial security for their clients, including those who work in the retail, benefits, and retirement markets.”

Financial Wellness Is the Future

Jan 20, 2021

Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores the definition of financial wellness, consumer profiles, and expectations. “Profiling the financial wellness index by personal and household characteristics reveals which consumer segments are most at-risk.”

The Demand for Life: Consumer Sentiment in the Age of COVID

Oct 15, 2020

This article explores the relative impact of COVID-19 on the likelihood of consumers to buy life insurance — as well as purchase intent — based on gender, race/ethnicity, and income. “ The industry should use this opportunity to build more marketing initiatives in diverse market segments.”

COVID-19 Commentary: A Farewell to Handshakes: Life Markets in a Post-COVID World

Jul 17, 2020

A brief look at how the pandemic is affecting distribution and face-to-face communication. “COVID-19 has redefined the handshake from a gesture of good will and trust to an unwelcome invasion of personal space and a health risk.”

Related On-Demand Webinars

Watch anytime, anywhere.

Living to 100

8/27/2021 10:00 AM (Hong Kong) - 11:00 (Hong Kong)

One of the fastest growing demographic populations? Centenarians, currently numbering over a half-million worldwide. And thanks to changes in healthcare and lifestyle in about 30 years, the number of people 100 and older will be eight times as high as it is now.

Cracking the Code of Today’s Insurance Consumer

6/24/2021 11:00 AM EDT - 12:00 EDT

In this session we will interview our expert in consumer psychology, Rick Funke, who will share insights from LIMRA research findings as well as tips on how to improve our relationships and image with clients.

Elevating Customer Centricity

2/18/2021 11:00 AM EST - 12:00 EST

In this webinar, Sureify’s CEO Dustin Yoder will be joined by Betty Schick, Senior Vice President and Chief Experience Officer at AAA Life to discuss the growing importance of customer centric development.

The Impact of COVID-19 on Life Insurance Customer Experience

2/10/2021 1:00 PM EST - 2:00 EST

In this webinar, LIMRA and BCG will highlight findings from research examining the experiences across the customer journey for individuals who purchased and managed life policies after the onset of the pandemic.

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