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Better understand consumers — and what they think and do throughout the customer journey.

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Latest Consumer Research

Coronavirus (COVID-19): Consumer Concerns on the Rise

More than a year and a half into the pandemic, have Americans’ lives returned to normal?

Harnessing Growth and Seizing Opportunity: The Future of Workforce Benefits

LIMRA and EY partnered to explore how key stakeholders (employers, employees, benefit brokers, and benefit technology providers) are responding to the transformational changes impacting the workplace benefits marketplace.

2021 Insurance Barometer Study

The 2021 study period marks the 11th edition of the annual Insurance Barometer. Surveying American consumers during this difficult time provides critical insights for the industry on the impact that COVID-19 is having on financial attitudes and behaviors. (Technical Supplement added November, 2021.)

Meeting the Life Insurance Need Through Workplace Benefits

While many people rely on their employer to address their life insurance needs, the communication requirements of this benefit are not being met.

Let's Talk Life — Why Do Consumers Live With a Life Insurance Need Gap?

This study examines the reasons consumers live with a life insurance need gap and explores opportunities for the industry to overcome the barriers that prevent these consumers from obtaining the coverage they know they need.

Related MarketFacts Articles

LIMRA's flagship publication.

News and Views on Financial Wellness

Apr 12, 2021

Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores advisor perspectives of financial wellness, including increased interest in a more holistic approach to financial planning among clients and advisors. “Advisors play a critical role in establishing financial security for their clients, including those who work in the retail, benefits, and retirement markets.”

Financial Wellness Is the Future

Jan 20, 2021

Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores the definition of financial wellness, consumer profiles, and expectations. “Profiling the financial wellness index by personal and household characteristics reveals which consumer segments are most at-risk.”

The Demand for Life: Consumer Sentiment in the Age of COVID

Oct 15, 2020

This article explores the relative impact of COVID-19 on the likelihood of consumers to buy life insurance — as well as purchase intent — based on gender, race/ethnicity, and income. “ The industry should use this opportunity to build more marketing initiatives in diverse market segments.”

COVID-19 Commentary: A Farewell to Handshakes: Life Markets in a Post-COVID World

Jul 17, 2020

A brief look at how the pandemic is affecting distribution and face-to-face communication. “COVID-19 has redefined the handshake from a gesture of good will and trust to an unwelcome invasion of personal space and a health risk.”

Related On-Demand Webinars

Watch anytime, anywhere.

Building an Effective Multigenerational Workplace

10/27/2021 10:00 AM Hong Kong - 11:00 Hong Kong

The modern day workplace has four generations: Baby Boomers, Generation Xers, Millennial and soon Generation Z will all work together to accomplish common organizational goals. But with differences in each of these generations’ viewpoints, upbringings, culture, ideas, beliefs and experiences, tiffs or clashes are almost inevitable.

Living to 100

8/27/2021 10:00 AM (Hong Kong) - 11:00 (Hong Kong)

One of the fastest growing demographic populations? Centenarians, currently numbering over a half-million worldwide. And thanks to changes in healthcare and lifestyle in about 30 years, the number of people 100 and older will be eight times as high as it is now.

Cracking the Code of Today’s Insurance Consumer

6/24/2021 11:00 AM EDT - 12:00 EDT

In this session we will interview our expert in consumer psychology, Rick Funke, who will share insights from LIMRA research findings as well as tips on how to improve our relationships and image with clients.

Elevating Customer Centricity

2/18/2021 11:00 AM EST - 12:00 EST

In this webinar, Sureify’s CEO Dustin Yoder will be joined by Betty Schick, Senior Vice President and Chief Experience Officer at AAA Life to discuss the growing importance of customer centric development.

LIMRA Unplugged

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