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Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

2019 Insurance Barometer Study

 Learn the financial attitudes and behaviors of adult consumers in the United States, including simplified underwriting and the importance of social media.

Latest Consumer Research

Canadian Life Insurance Ownership

Jan 19, 2020

This report marks the fifth wave of this valuable tracking study, which profiles the life insurance industry in Canada and updates historic trends.

Behavioral Finance and Retirement Income Preferences

Jan 9, 2020

Are retirement income feature preferences linked with standard behavioral finance measures?

The Pulse of Financial Concerns in Argentina

Jan 8, 2020

We surveyed more than 1,000 financial decision makers and consumers between the ages of 18 and 70 in Argentina in the summer of 2019.

The Facts of Life and Annuities: 2019 Update

Jan 7, 2020

This compilation of key facts from LIMRA and other sources will educate people about the value of life insurance and annuities.

All About Gig Workers: United States

Jan 3, 2020

Learn the characteristics and sentiments of gig workers in the United States.

Fact Book on Retirement Income

Dec 6, 2019

This study provides an analysis of the retirement income market by different segments, demographics, or retirement status.

Related MarketFacts Articles

LIMRA's flagship publication.

Age and Influence in the Game of Life

Jul 22, 2019

The financial services industry generates a good deal of great information to inform and educate consumers about life insurance.

MARKETS: Personal Characteristics That Matter to Marketers

Apr 24, 2019

Any leader of a market research program needs to ask two strategic questions during the design phase of every project.

Caregivers Need and Deserve More Protection

Jan 31, 2019

By insuring people who provide for others, the industry protects both providers and dependents.

Reaching Younger Generations via Social

Oct 24, 2018

In business, building relationships with new clients is important.

Related On-Demand Webinars

Watch anytime, anywhere.

Elder Financial Exploitation: Navigating State Regulatory Efforts and Evolving Landscape

Unfortunately, elder populations are all-to-often victims of physical, emotional or even financial abuse. Financial exploitation, in particular, is a fast-growing form of abuse of seniors, with approximately $37 billion a year stolen from America's elderly

LIMRA.com Reimagined!

LIMRA's redesigned website is a modern, global, engaging experience that was designed not only to meet but surpass your expectations.

Gen Z: The Strengths of Differences and the Weaknesses of Similarities

In fewer than 10 years, people born after 1996 will constitute about 20 percent of the U.S. workforce. That's an almost equal share of the U.S. workforce population with Millennials and Gen Xers.

More Than a Crystal Ball: LIMRA’s 2019 Predictions

We are focusing on industry issues that will experience meaningful change in 2019, including individual products, consumers, and fraud.

LIMRA Unplugged

2019 Insurance Barometer Report

Each year, LIMRA and Life Happens collaborate on the Insurance Barometer Study. This annual study tracks the perceptions, attitudes and behaviors of adults consumers in the U.S. towards life insurance. The hot topics of the 2019 study include: simplified underwriting, social media, and combination products.

 

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