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Consumer Research


Better understand consumers — and what they think and do throughout the customer journey.

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Latest Consumer Research

Spotlight on Retirement: Latin America

In Latin America, demographic and societal changes are stressing the retirement safety net to capacity and beyond. Learn how insurers can help solve the retirement gap. (Peru added April 2020.)

Digital Landscape Series

Where do consumers go when searching for life insurance online? How do they behave when visiting life insurance websites? We tracked real life consumer internet activity to find out.

Retirement Income Preferences: Revisiting SRI’s Investor Market Segments

Find out if the Guarantee Seeker, Estate Builder, and Asset Protector segments continue to emerge based on pre-retirees’ and retirees’ retirement income preferences.

Canadian Consumer Pulse (2019)

What are the top reasons Canadian workers are not saving for retirement?

Related MarketFacts Articles

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Mounting Financial Concerns in Canada

Jan 23, 2020

The overall level of financial concern among Canadian households increased 9 percent over the past 6 years. Two thirds (67 percent) of Canadians have high levels of financial concern (i.e., "concerned," "very concerned," or "extremely concerned"), up from 62 percent in 2013.

MARKETS: Variety Is the Spice of Research

Jan 23, 2020

In 1785, William Cowper penned what has become a most common idiom: "Variety is the spice of life."

Age and Influence in the Game of Life

Jul 22, 2019

The financial services industry generates a good deal of great information to inform and educate consumers about life insurance.

MARKETS: Personal Characteristics That Matter to Marketers

Apr 24, 2019

Any leader of a market research program needs to ask two strategic questions during the design phase of every project.

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Elder Financial Exploitation: Navigating State Regulatory Efforts and Evolving Landscape

Unfortunately, elder populations are all-to-often victims of physical, emotional or even financial abuse. Financial exploitation, in particular, is a fast-growing form of abuse of seniors, with approximately $37 billion a year stolen from America's elderly Reimagined!

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Don't Look Down: Employees' Understanding of Benefits and Risk

Employees that choose not to enroll in nonmedical benefits often claim that they “don’t need” the products. How prepared are employees to actually cope with a financial emergency?

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