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Consumer Research


Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Latest Consumer Research

The Role of Emergency Savings in Financial Wellness

Emergency savings — a need and an opportunity.

2019 Canadian Life Insurance Ownership Series

The 5th wave of this valuable tracking study, providing updates on historical trends and profiles of the life insurance market in Canada.

A Measure of Financial Wellness

As the COVID-19 pandemic propelled consumers down the path of holistic financial wellness, its growing importance spurred LIMRA to work with a task force of association members to define and measure consumer financial wellness.

Pulso de los Seguros y Preocupaciones Financieras

Este estudio anual monitorea las percepciones, actitudes y comportamientos de los consumidores financieros en Argentina. Los objetivos del estudio son medir sus preocupaciones financieras y relacionar estos hallazgos con las motivaciones que las determinan, con énfasis en la investigación del consumo de seguros de vida y de retiro.

Related MarketFacts Articles

LIMRA's flagship publication.

Financial Wellness Is the Future

Jan 20, 2021

Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores the definition of financial wellness, consumer profiles, and expectations. “Profiling the financial wellness index by personal and household characteristics reveals which consumer segments are most at-risk.”

The Demand for Life: Consumer Sentiment in the Age of COVID

Oct 15, 2020

This article explores the relative impact of COVID-19 on the likelihood of consumers to buy life insurance — as well as purchase intent — based on gender, race/ethnicity, and income. “ The industry should use this opportunity to build more marketing initiatives in diverse market segments.”

COVID-19 Commentary: A Farewell to Handshakes: Life Markets in a Post-COVID World

Jul 17, 2020

A brief look at how the pandemic is affecting distribution and face-to-face communication. “COVID-19 has redefined the handshake from a gesture of good will and trust to an unwelcome invasion of personal space and a health risk.”

What Consumers Don’t Know About Life

Apr 23, 2020

What are the concepts and knowledge areas that distinguish life owners from non-owners, as well as those with adequate and inadequate coverage? “The average consumer understands just 28 percent of life insurance material.”

Related On-Demand Webinars

Watch anytime, anywhere.

The Impact of Covid-19 on Future Higher-Age Mortality

7/10/2020 1:00 PM - 2:00 PM COVID-19 has created the worst global pandemic since the Spanish flu, impacting communities and economies around the world.

Transforming the Agency Model in a Digital, Post COVID-19 World

6/30/2020 9:30 AM MYT - 10:30 AM MYTThe fast-changing state of the agency distribution model has been further accelerated by the COVID-19 pandemic, and although transformational leadership through this period may be challenging, it is certainly not impossible.

Tips for Success in Social Media and Financial Advice

6/25/2020 2:00 PM EDT - 2:30 PM EDTThis webinar profiles the market for financial advice and the use of social media among those seeking an advisor.

Elder Financial Exploitation: Navigating State Regulatory Efforts and Evolving Landscape

11/7/2019 12:00 PM EST - 1:00 PM ESTUnfortunately, elder populations are all-to-often victims of physical, emotional or even financial abuse. Financial exploitation, in particular, is a fast-growing form of abuse of seniors, with approximately $37 billion a year stolen from America's elderly

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