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Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

2019 Insurance Barometer Study

 Learn the financial attitudes and behaviors of adult consumers in the United States, including simplified underwriting and the importance of social media.

Latest Consumer Research

Image Matters: Consumer Opinions of the Insurance Industry

Aug 5, 2019

For an industry that essentially exists to do good by helping people manage their financial lives, it’s important for people — in turn — to feel good about the industry.

The Roots of Financial Literacy: The Impact of Family on Financial Knowledge and Retirement Saving

Jul 31, 2019

What is the impact of family on financial literacy and retirement savings?

High-Performing Advisors: Drivers of Their High Margins

Jul 19, 2019

What characteristics and practices drive high-performing advisors?

Consumer Internet Use in the U.S.: How Different Generations Learn About Insurance

Jul 17, 2019

Find out how consumers use the internet to learn about insurance products — and whether the Internet generation gap is closing.

Journey Chronicles: Transition Experiences of Life and Work in Retirement

Jul 12, 2019

What impact does the transition into retirement have on consumers’ lifestyles and working for pay?

The Financial Needs of Family Caregivers Series

Jun 20, 2019

This series examines the financial needs of unpaid family caregivers in America, focusing on understanding coverage, savings, and financial planning needs.

Related MarketFacts Articles

LIMRA's flagship publication.

Age and Influence in the Game of Life

Jul 22, 2019

The financial services industry generates a good deal of great information to inform and educate consumers about life insurance.

MARKETS: Personal Characteristics That Matter to Marketers

Apr 24, 2019

Any leader of a market research program needs to ask two strategic questions during the design phase of every project.

Caregivers Need and Deserve More Protection

Jan 31, 2019

By insuring people who provide for others, the industry protects both providers and dependents.

Reaching Younger Generations via Social

Oct 24, 2018

In business, building relationships with new clients is important.

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More Than a Crystal Ball: LIMRA’s 2019 Predictions

We are focusing on industry issues that will experience meaningful change in 2019, including individual products, consumers, and fraud.

LIMRA Unplugged

2019 Insurance Barometer Report

Each year, LIMRA and Life Happens collaborate on the Insurance Barometer Study. This annual study tracks the perceptions, attitudes and behaviors of adults consumers in the U.S. towards life insurance. The hot topics of the 2019 study include: simplified underwriting, social media, and combination products.

 

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