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Consumer Research


Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Latest Consumer Research

The Financial Needs of Family Caregivers Series

This series examines the financial needs of unpaid family caregivers in America, focusing on understanding coverage, savings, and financial planning needs.

Wealth Segments in the U.S. At a Glance

Quickly see the size and financial profile of wealth segments in the U. S. to spot market opportunities.

For-Profit Sector Employees: Consumer Survey Update (2019)

See a quick profile of For-Profit employees at small, middle, and large employers.

Not-for-Profit Sector Employees: Consumer Survey Update (2019)

See a quick profile of Not-for-Profit employees in the education, government, and healthcare segments.

Related MarketFacts Articles

LIMRA's flagship publication.

MARKETS: Personal Characteristics That Matter to Marketers

Apr 24, 2019

Any leader of a market research program needs to ask two strategic questions during the design phase of every project.

Caregivers Need and Deserve More Protection

Jan 31, 2019

By insuring people who provide for others, the industry protects both providers and dependents.

Reaching Younger Generations via Social

Oct 24, 2018

In business, building relationships with new clients is important.

MARKETS: From Ebb to Flow

Sep 25, 2018

The high-water mark for life insurance ownership was 67 percent among American adults in 1976.

Related On-Demand Webinars

Watch anytime, anywhere. Reimagined!

LIMRA's redesigned website is a modern, global, engaging experience that was designed not only to meet but surpass your expectations.

Gen Z: The Strengths of Differences and the Weaknesses of Similarities

In fewer than 10 years, people born after 1996 will constitute about 20 percent of the U.S. workforce. That's an almost equal share of the U.S. workforce population with Millennials and Gen Xers.

Don't Look Down: Employees' Understanding of Benefits and Risk

Employees that choose not to enroll in nonmedical benefits often claim that they “don’t need” the products. How prepared are employees to actually cope with a financial emergency?

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

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