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Consumer Research


Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Latest Consumer Research

Digital Landscape: Carrier Website Metrics

How do consumers behave when visiting life insurance websites? We tracked real life website visitors to find out.

Next-Level Customer Experience: How do Insurers Get There?

Life and annuities carriers' journey to optimizing their customer experience process.

Enfoque en la Jubilación: Latinoamérica

En América Latina, la población envejece rápidamente, los cambios demográficos y las estructuras familiares cambiantes están causando un enorme desafío para lla jubilación. Aprenda cómo pueden ayudar las aseguradoras.

Financial Needs of Gig Workers: A Global View

Learn about the financial needs of gig workers in Asia, Latin America, and the United States.

Related MarketFacts Articles

LIMRA's flagship publication.

Age and Influence in the Game of Life

Jul 22, 2019

The financial services industry generates a good deal of great information to inform and educate consumers about life insurance.

MARKETS: Personal Characteristics That Matter to Marketers

Apr 24, 2019

Any leader of a market research program needs to ask two strategic questions during the design phase of every project.

Caregivers Need and Deserve More Protection

Jan 31, 2019

By insuring people who provide for others, the industry protects both providers and dependents.

Reaching Younger Generations via Social

Oct 24, 2018

In business, building relationships with new clients is important.

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Elder Financial Exploitation: Navigating State Regulatory Efforts and Evolving Landscape

Unfortunately, elder populations are all-to-often victims of physical, emotional or even financial abuse. Financial exploitation, in particular, is a fast-growing form of abuse of seniors, with approximately $37 billion a year stolen from America's elderly Reimagined!

LIMRA's redesigned website is a modern, global, engaging experience that was designed not only to meet but surpass your expectations.

Gen Z: The Strengths of Differences and the Weaknesses of Similarities

In fewer than 10 years, people born after 1996 will constitute about 20 percent of the U.S. workforce. That's an almost equal share of the U.S. workforce population with Millennials and Gen Xers.

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