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Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

2020 Insurance Barometer Study

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States. The study objectives are to measure financial concern among American consumers and relate these findings to financial behaviors, with a particular focus on life insurance. (Tech report added Sept. 2020.)

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Taking the Pulse of Consumers in France: Global Consumer Pulse 2020

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Pulso de los Seguros y Preocupaciones Financieras

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Related MarketFacts Articles

LIMRA's flagship publication.

Financial Wellness Is the Future

Jan 20, 2021

Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores the definition of financial wellness, consumer profiles, and expectations. “Profiling the financial wellness index by personal and household characteristics reveals which consumer segments are most at-risk.”

The Demand for Life: Consumer Sentiment in the Age of COVID

Oct 15, 2020

This article explores the relative impact of COVID-19 on the likelihood of consumers to buy life insurance — as well as purchase intent — based on gender, race/ethnicity, and income. “ The industry should use this opportunity to build more marketing initiatives in diverse market segments.”

COVID-19 Commentary: A Farewell to Handshakes: Life Markets in a Post-COVID World

Jul 17, 2020

A brief look at how the pandemic is affecting distribution and face-to-face communication. “COVID-19 has redefined the handshake from a gesture of good will and trust to an unwelcome invasion of personal space and a health risk.”

What Consumers Don’t Know About Life

Apr 23, 2020

What are the concepts and knowledge areas that distinguish life owners from non-owners, as well as those with adequate and inadequate coverage? “The average consumer understands just 28 percent of life insurance material.”

Related On-Demand Webinars

Watch anytime, anywhere.

The Impact of Covid-19 on Future Higher-Age Mortality

7/10/2020 1:00 PM - 2:00 PM COVID-19 has created the worst global pandemic since the Spanish flu, impacting communities and economies around the world.

Transforming the Agency Model in a Digital, Post COVID-19 World

6/30/2020 9:30 AM MYT - 10:30 AM MYTThe fast-changing state of the agency distribution model has been further accelerated by the COVID-19 pandemic, and although transformational leadership through this period may be challenging, it is certainly not impossible.

Tips for Success in Social Media and Financial Advice

6/25/2020 2:00 PM EDT - 2:30 PM EDTThis webinar profiles the market for financial advice and the use of social media among those seeking an advisor.

Elder Financial Exploitation: Navigating State Regulatory Efforts and Evolving Landscape

11/7/2019 12:00 PM EST - 1:00 PM ESTUnfortunately, elder populations are all-to-often victims of physical, emotional or even financial abuse. Financial exploitation, in particular, is a fast-growing form of abuse of seniors, with approximately $37 billion a year stolen from America's elderly

LIMRA Unplugged

2019 Insurance Barometer Report

Each year, LIMRA and Life Happens collaborate on the Insurance Barometer Study. This annual study tracks the perceptions, attitudes and behaviors of adults consumers in the U.S. towards life insurance. The hot topics of the 2019 study include: simplified underwriting, social media, and combination products.

 

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