Better understand consumers — and what they think and do throughout the customer journey.
The 2021 study period marks the 11th edition of the annual Insurance Barometer. Surveying American consumers during this difficult time provides critical insights for the industry on the impact that COVID-19 is having on financial attitudes and behaviors.
Aug 5, 2021
This study examines the reasons consumers live with a life insurance need gap and explores opportunities for the industry to overcome the barriers that prevent these consumers from obtaining the coverage they know they need.
Jul 27, 2021
Balancing personalization and data privacy to create financial wellness programs that resonate with employees.
Jul 1, 2021
This report explores Black Americans’ life insurance ownership and attitudes, as Life Happens and LIMRA recognize the importance of keeping the industry informed on the financial needs and behaviors of diverse consumer markets.
May 26, 2021
Learn more about the intricacies of the IRA rollover market.
May 25, 2021
This paper provides an overview of key workplace benefits considerations -- including trends shaping today's workforce and the evolution of core and emerging benefits products.
May 19, 2021
How has consumer sentiment and confidence in the financial services industry changed during the pandemic?
LIMRA's flagship publication.
Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores advisor perspectives of financial wellness, including increased interest in a more holistic approach to financial planning among clients and advisors. “Advisors play a critical role in establishing financial security for their clients, including those who work in the retail, benefits, and retirement markets.”
Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores the definition of financial wellness, consumer profiles, and expectations. “Profiling the financial wellness index by personal and household characteristics reveals which consumer segments are most at-risk.”
This article explores the relative impact of COVID-19 on the likelihood of consumers to buy life insurance — as well as purchase intent — based on gender, race/ethnicity, and income. “ The industry should use this opportunity to build more marketing initiatives in diverse market segments.”
A brief look at how the pandemic is affecting distribution and face-to-face communication. “COVID-19 has redefined the handshake from a gesture of good will and trust to an unwelcome invasion of personal space and a health risk.”
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One of the fastest growing demographic populations? Centenarians, currently numbering over a half-million worldwide. And thanks to changes in healthcare and lifestyle in about 30 years, the number of people 100 and older will be eight times as high as it is now.
In this session we will interview our expert in consumer psychology, Rick Funke, who will share insights from LIMRA research findings as well as tips on how to improve our relationships and image with clients.
In this webinar, Sureify’s CEO Dustin Yoder will be joined by Betty Schick, Senior Vice President and Chief Experience Officer at AAA Life to discuss the growing importance of customer centric development.
In this webinar, LIMRA and BCG will highlight findings from research examining the experiences across the customer journey for individuals who purchased and managed life policies after the onset of the pandemic.
Supporting your consumer insights
Optimize customer experience for the uniqueness of life insurance.
Identify and target the right underserved markets for your company.
Research tailored to your individual business needs.
Help your clients get Ready-2-Retire and be ready to discuss their planning needs.
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