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Consumer Research


Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Latest Consumer Research

Canadian Life Insurance Ownership

This report marks the fifth wave of this valuable tracking study, which profiles the life insurance industry in Canada and updates historic trends.

Behavioral Finance and Retirement Income Preferences

Are retirement income feature preferences linked with standard behavioral finance measures?

The Pulse of Financial Concerns in Argentina

We surveyed more than 1,000 financial decision makers and consumers between the ages of 18 and 70 in Argentina in the summer of 2019.

The Facts of Life and Annuities: 2019 Update

This compilation of key facts from LIMRA and other sources will educate people about the value of life insurance and annuities.

Fact Book on Retirement Income

This study provides an analysis of the retirement income market by different segments, demographics, or retirement status.

Related MarketFacts Articles

LIMRA's flagship publication.

Age and Influence in the Game of Life

Jul 22, 2019

The financial services industry generates a good deal of great information to inform and educate consumers about life insurance.

MARKETS: Personal Characteristics That Matter to Marketers

Apr 24, 2019

Any leader of a market research program needs to ask two strategic questions during the design phase of every project.

Caregivers Need and Deserve More Protection

Jan 31, 2019

By insuring people who provide for others, the industry protects both providers and dependents.

Reaching Younger Generations via Social

Oct 24, 2018

In business, building relationships with new clients is important.

Related On-Demand Webinars

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Elder Financial Exploitation: Navigating State Regulatory Efforts and Evolving Landscape

Unfortunately, elder populations are all-to-often victims of physical, emotional or even financial abuse. Financial exploitation, in particular, is a fast-growing form of abuse of seniors, with approximately $37 billion a year stolen from America's elderly Reimagined!

LIMRA's redesigned website is a modern, global, engaging experience that was designed not only to meet but surpass your expectations.

Gen Z: The Strengths of Differences and the Weaknesses of Similarities

In fewer than 10 years, people born after 1996 will constitute about 20 percent of the U.S. workforce. That's an almost equal share of the U.S. workforce population with Millennials and Gen Xers.

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