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Consumer Research


Better understand consumers — and what they think and do throughout the customer journey.

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Latest Consumer Research

Extending the Life Insurance Value Proposition

The wellness economy is flourishing as consumers increasingly seek to understand the implications of their lifestyle on their overall health. Insurance companies can harness this momentum by more closely aligning the incentives of the insured with the insurer.

Consumer Sentiment in the Time of COVID-19 (May 2020)

How has consumer sentiment and confidence in the financial services industry changed during the pandemic?

Consumer Sentiment Tracking

How are Americans feeling about the economy and our industry? (Updated May 29, 2020)

Spotlight on Retirement: Latin America

In Latin America, demographic and societal changes are stressing the retirement safety net to capacity and beyond. Learn how insurers can help solve the retirement gap. (Columbia added May 2020.)

Related MarketFacts Articles

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What Consumers Don’t Know About Life

Apr 23, 2020

What are the concepts and knowledge areas that distinguish life owners from non-owners, as well as those with adequate and inadequate coverage? “The average consumer understands just 28 percent of life insurance material.”

Mounting Financial Concerns in Canada

Jan 23, 2020

The overall level of financial concern among Canadian households increased 9 percent over the past 6 years. Two thirds (67 percent) of Canadians have high levels of financial concern (i.e., "concerned," "very concerned," or "extremely concerned"), up from 62 percent in 2013.

MARKETS: Variety Is the Spice of Research

Jan 23, 2020

In 1785, William Cowper penned what has become a most common idiom: "Variety is the spice of life."

Age and Influence in the Game of Life

Jul 22, 2019

The financial services industry generates a good deal of great information to inform and educate consumers about life insurance.

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Transforming the Agency Model in a Digital, Post COVID-19 World

The fast-changing state of the agency distribution model has been further accelerated by the COVID-19 pandemic, and although transformational leadership through this period may be challenging, it is certainly not impossible.

Tips for Success in Social Media and Financial Advice

This webinar profiles the market for financial advice and the use of social media among those seeking an advisor.

Elder Financial Exploitation: Navigating State Regulatory Efforts and Evolving Landscape

Unfortunately, elder populations are all-to-often victims of physical, emotional or even financial abuse. Financial exploitation, in particular, is a fast-growing form of abuse of seniors, with approximately $37 billion a year stolen from America's elderly Reimagined!

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