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Consumer Research

Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Latest Consumer Research

2019 Insurance Barometer Study

Learn the financial attitudes and behaviors of adult consumers in the United States, including simplified underwriting and the importance of social media.

Spotlight on Financial Planning (The Financial Needs of Family Caregivers Series)

Understand the family caregivers community, their financial planning needs, and how financial professionals can successfully engage this market. The supplemental report provides breakdowns of the report data along with demographic characteristics. Part of the Financial Needs of Family Caregivers Series.

Attracting Gen Z: What Benefits Do They Really Want?

Discover the employee benefits that members of Gen Z really want from employers.

Related MarketFacts Articles

LIMRA's flagship publication.

Caregivers Need and Deserve More Protection

Jan 31, 2019

By insuring people who provide for others, the industry protects both providers and dependents.

Reaching Younger Generations via Social

Oct 24, 2018

In business, building relationships with new clients is important.

MARKETS: From Ebb to Flow

Sep 25, 2018

The high-water mark for life insurance ownership was 67 percent among American adults in 1976.

The Missing Link — Synchronicity

Jul 5, 2018

The life insurance industry offers a rich supply of solutions to meet the needs of a large and diverse consumer base.

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Gen Z: The Strengths of Differences and the Weaknesses of Similarities

In fewer than 10 years, people born after 1996 will constitute about 20 percent of the U.S. workforce. That's an almost equal share of the U.S. workforce population with Millennials and Gen Xers.

The Evolution of Women in Financial Service and Insurance

Women account for a significant proportion of the entry-level workforce in financial services and insurance, but are still a minority at the highest levels.

Don't Look Down: Employees' Understanding of Benefits and Risk

Employees that choose not to enroll in nonmedical benefits often claim that they “don’t need” the products. How prepared are employees to actually cope with a financial emergency?

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

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