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Consumer Research

 

Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

2019 Insurance Barometer Study

 Learn the financial attitudes and behaviors of adult consumers in the United States, including simplified underwriting and the importance of social media.

Latest Consumer Research

Consumer Internet Use in Canada

Feb 11, 2020

Find out how consumers use the internet to learn about insurance products – and whether the internet generation gap is closing.

Canadian Consumer Pulse (2019)

Feb 10, 2020

What are the top reasons Canadian workers are not saving for retirement?

Making Insurance Easy to Buy: The InsurTech Perspective

Jan 24, 2020

How are InsurTech companies making insurance easy to buy, and what can industry incumbents learn from them?

Chart-Toppers: Popular Life Insurance Companies

Jan 22, 2020

Which life insurance companies are the most popular among Americans?

Whatchamacallit II: Life Insurance Brand Awareness and Consumer Mindshare in 2019

Jan 22, 2020

Which brands are top-of-mind when Americans think about life insurance?

Canadian Life Insurance Ownership Study: Person-Level Report

Jan 19, 2020

This report marks the fifth wave of this valuable tracking study, which profiles the life insurance industry in Canada and updates historic trends.

Related MarketFacts Articles

LIMRA's flagship publication.

Mounting Financial Concerns in Canada

Jan 23, 2020

The overall level of financial concern among Canadian households increased 9 percent over the past 6 years. Two thirds (67 percent) of Canadians have high levels of financial concern (i.e., "concerned," "very concerned," or "extremely concerned"), up from 62 percent in 2013.

MARKETS: Variety Is the Spice of Research

Jan 23, 2020

In 1785, William Cowper penned what has become a most common idiom: "Variety is the spice of life."

Age and Influence in the Game of Life

Jul 22, 2019

The financial services industry generates a good deal of great information to inform and educate consumers about life insurance.

MARKETS: Personal Characteristics That Matter to Marketers

Apr 24, 2019

Any leader of a market research program needs to ask two strategic questions during the design phase of every project.

Related On-Demand Webinars

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Elder Financial Exploitation: Navigating State Regulatory Efforts and Evolving Landscape

Unfortunately, elder populations are all-to-often victims of physical, emotional or even financial abuse. Financial exploitation, in particular, is a fast-growing form of abuse of seniors, with approximately $37 billion a year stolen from America's elderly

LIMRA.com Reimagined!

LIMRA's redesigned website is a modern, global, engaging experience that was designed not only to meet but surpass your expectations.

More Than a Crystal Ball: LIMRA’s 2019 Predictions

We are focusing on industry issues that will experience meaningful change in 2019, including individual products, consumers, and fraud.

Don't Look Down: Employees' Understanding of Benefits and Risk

Employees that choose not to enroll in nonmedical benefits often claim that they “don’t need” the products. How prepared are employees to actually cope with a financial emergency?

LIMRA Unplugged

2019 Insurance Barometer Report

Each year, LIMRA and Life Happens collaborate on the Insurance Barometer Study. This annual study tracks the perceptions, attitudes and behaviors of adults consumers in the U.S. towards life insurance. The hot topics of the 2019 study include: simplified underwriting, social media, and combination products.

 

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