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Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

2020 Insurance Barometer Study

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States. The study objectives are to measure financial concern among American consumers and relate these findings to financial behaviors, with a particular focus on life insurance. (Tech report added Sept. 2020.)

Latest Consumer Research

2021 Insurance Barometer Study

Apr 12, 2021

The 2021 study period marks the 11th edition of the annual Insurance Barometer. Surveying American consumers during this difficult time provides critical insights for the industry on the impact that COVID-19 is having on financial attitudes and behaviors.

Moving Plans? COVID-19’s Impact on Retirement Housing

Mar 31, 2021

Did the COVID-19 pandemic cause retirees and pre-retirees to change their plans for housing in retirement?

In the House: Exploring Retiree and Pre-Retiree Housing

Mar 24, 2021

Assisted living and medical care rank low on pre-retiree and retiree housing resource requirements. Affordability tops their lists, while low maintenance and closeness to family are distant seconds.

Advisor Views On Financial Wellness

Mar 15, 2021

This is a summary of interviews with financial professionals to gauge awareness of financial wellness programs and find out what distinguishes financial wellness from traditional financial planning.

Diving Into Leakage Mindsets: Workers’ Perspectives on Retirement Plan Withdrawals

Mar 9, 2021

What are the key drivers and deterrents of retirement plan leakage?

Consumers and Underwriting — The Influence of Underwriting Knowledge on Life Insurance Purchase Intent

Mar 4, 2021

The Consumers & Underwriting study surveyed consumers to measure their extent of life insurance underwriting knowledge, and the influence of underwriting knowledge on likelihood to buy coverage.

Related MarketFacts Articles

LIMRA's flagship publication.

News and Views on Financial Wellness

Apr 12, 2021

Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores advisor perspectives of financial wellness, including increased interest in a more holistic approach to financial planning among clients and advisors. “Advisors play a critical role in establishing financial security for their clients, including those who work in the retail, benefits, and retirement markets.”

Financial Wellness Is the Future

Jan 20, 2021

Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores the definition of financial wellness, consumer profiles, and expectations. “Profiling the financial wellness index by personal and household characteristics reveals which consumer segments are most at-risk.”

The Demand for Life: Consumer Sentiment in the Age of COVID

Oct 15, 2020

This article explores the relative impact of COVID-19 on the likelihood of consumers to buy life insurance — as well as purchase intent — based on gender, race/ethnicity, and income. “ The industry should use this opportunity to build more marketing initiatives in diverse market segments.”

COVID-19 Commentary: A Farewell to Handshakes: Life Markets in a Post-COVID World

Jul 17, 2020

A brief look at how the pandemic is affecting distribution and face-to-face communication. “COVID-19 has redefined the handshake from a gesture of good will and trust to an unwelcome invasion of personal space and a health risk.”

Related On-Demand Webinars

Watch anytime, anywhere.

Elevating Customer Centricity

2/18/2021 11:00 AM EST - 12:00 PM ESTIn this webinar, Sureify’s CEO Dustin Yoder will be joined by Betty Schick, Senior Vice President and Chief Experience Officer at AAA Life to discuss the growing importance of customer centric development.

The Impact of COVID-19 on Life Insurance Customer Experience

2/10/2021 1:00 PM EST - 2:00 PM ESTIn this webinar, LIMRA and BCG will highlight findings from research examining the experiences across the customer journey for individuals who purchased and managed life policies after the onset of the pandemic.

The Impact of Covid-19 on Future Higher-Age Mortality

7/10/2020 1:00 PM - 2:00 PM COVID-19 has created the worst global pandemic since the Spanish flu, impacting communities and economies around the world.

Transforming the Agency Model in a Digital, Post COVID-19 World

6/30/2020 9:30 AM MYT - 10:30 AM MYTThe fast-changing state of the agency distribution model has been further accelerated by the COVID-19 pandemic, and although transformational leadership through this period may be challenging, it is certainly not impossible.

LIMRA Unplugged

2019 Insurance Barometer Report

Each year, LIMRA and Life Happens collaborate on the Insurance Barometer Study. This annual study tracks the perceptions, attitudes and behaviors of adults consumers in the U.S. towards life insurance. The hot topics of the 2019 study include: simplified underwriting, social media, and combination products.

 

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