Skip to content

Consumer Research


Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Latest Consumer Research

Consumer Internet Use in Canada

Find out how consumers use the internet to learn about insurance products – and whether the internet generation gap is closing.

Canadian Consumer Pulse (2019)

What are the top reasons Canadian workers are not saving for retirement?

Making Insurance Easy to Buy: The InsurTech Perspective

How are InsurTech companies making insurance easy to buy, and what can industry incumbents learn from them?

Canadian Life Insurance Ownership Study: Person-Level Report

This report marks the fifth wave of this valuable tracking study, which profiles the life insurance industry in Canada and updates historic trends.

Related MarketFacts Articles

LIMRA's flagship publication.

Mounting Financial Concerns in Canada

Jan 23, 2020

The overall level of financial concern among Canadian households increased 9 percent over the past 6 years. Two thirds (67 percent) of Canadians have high levels of financial concern (i.e., "concerned," "very concerned," or "extremely concerned"), up from 62 percent in 2013.

MARKETS: Variety Is the Spice of Research

Jan 23, 2020

In 1785, William Cowper penned what has become a most common idiom: "Variety is the spice of life."

Age and Influence in the Game of Life

Jul 22, 2019

The financial services industry generates a good deal of great information to inform and educate consumers about life insurance.

MARKETS: Personal Characteristics That Matter to Marketers

Apr 24, 2019

Any leader of a market research program needs to ask two strategic questions during the design phase of every project.

Related On-Demand Webinars

Watch anytime, anywhere.

Elder Financial Exploitation: Navigating State Regulatory Efforts and Evolving Landscape

Unfortunately, elder populations are all-to-often victims of physical, emotional or even financial abuse. Financial exploitation, in particular, is a fast-growing form of abuse of seniors, with approximately $37 billion a year stolen from America's elderly Reimagined!

LIMRA's redesigned website is a modern, global, engaging experience that was designed not only to meet but surpass your expectations.

Don't Look Down: Employees' Understanding of Benefits and Risk

Employees that choose not to enroll in nonmedical benefits often claim that they “don’t need” the products. How prepared are employees to actually cope with a financial emergency?

LIMRA Unplugged

Upcoming Related Events

  • There are currently no upcoming {{selectedCategory.title}}

  •  {{eventItem.ext.dateStart.month}} {{}}
     {{eventItem.ext.dateStart.month}} -
     {{eventItem.ext.dateEnd.month}} {{}}
    {{eventItem.ext.dateStart.month}} {{}}

    {{eventItem. title}}