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LIMRA Research Executive Group Archives

Summary

Defining Direct: What Does D2C Mean for Financial Services?

Increasingly, organizations across all industries are leveraging direct-to-consumer (D2C) strategies. In light of changing distribution and consumer preferences, it is critical that the financial services industry take a renewed look at retail (i.e., non-workplace) D2C models.

For more information, please contact lhartshorn@limra.com.