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LIMRA Research Executive Group Archives

Summary

"Life Is Good" for Millennials

Since Millennials (those born 1980–2000) are the generation now moving from childhood into adulthood, it is valuable for the industry to understand how these consumers will behave relative to life insurance ownership. To best serve this generation, we need to be mindful of the events that have shaped their lives.

For more information, please contact lhartshorn@limra.com.