Skip to content

Individual Insurance Products Research

View ownership and sales trends for individual insurance products, including life insurance, DI, critical illness, and LTC.

Featured Individual Insurance Research

Latest Individual Insurance Research

Life Insurance in Life Stages

Segmentation of U.S. consumers; life insurance ownership, buying behaviors, attitudes; marketing considerations.

Individual Life Ownership Trends – 2019 Canadian Life Insurance Ownership Study

This report provides a detailed look at the type of individual life insurance products owned by Canadian households, and provides trends in market penetration rates for term and permanent products.

Individual Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

Nov 23, 2020

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

Canadian Individual Life Insurance Sales

Aug 24, 2020

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Individual Life Combination Products

Oct 7, 2020

A detailed look at the state of the combination product market.

Individual Health Insurance Benchmark Studies

U.S. Individual Disability Income Insurance Sales

Nov 18, 2020

Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study. The 2019 Annual Supplement has been added.

U.S. Individual Long-Term Care Insurance Sales and In-Force

Apr 8, 2020

Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. (Updated April 8, 2020)

U.S. Long-Term Care Insurance Persistency

Apr 8, 2016

Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.

Canadian Individual Critical Illness Insurance Sales

Aug 26, 2020

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies.

Related Topics

Dig deeper into more specific areas.

Life Insurance

View the latest consumer and sales information for individual and worksite life insurance.

Health Insurance

View the latest research on individual and workplace health insurance products.

Annuities

Gain insights into annuity sales, buyers, channels, persistency, and more.

Related On-Demand Webinars

Watch anytime, anywhere.

Canadian Wholesaling: Where’s the Puck Going?

11/5/2020 1:00 PM EST - 1:30 PM ESTThis joint webinar by LIMRA and EY, will feature results from Redefining Wholesaling: The LIMRA-EY Canadian Wholesaler study.

Lessons for the U.S.: The Impact of Low Interest Rates in Europe

6/4/2020 11:00 AM EDT - 12:00 PM EDTJoin Lukas Junker, Global Head Life at Zurich Re, as he discusses how the ultra-low interest rate environment has affected the European insurance market.

LIMRA.com Reimagined!

4/30/2019 1:00 PM EST - 1:30 PM ESTLIMRA's redesigned website is a modern, global, engaging experience that was designed not only to meet but surpass your expectations.

Looking Ahead to Best Interest Standards for Life and Annuity Sales - Part II

2/20/2019 12:00 PM EST - 1:00 PM ESTThis webinar, the second of two parts, will expand the discussion of enhanced standards of care and related supervision requirements emerging at the state and federal levels.

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

Related Solutions and Services

Supporting your individual insurance business needs

LifeCompass

Tackle your business challenges with the industry’s premier database of life insurance buyers.

LIMRA LifeSource

Put a robust life insurance competitive intelligence tool at your fingertips.

AnnuityCompass

Tap into the power of the industry’s first database of annuity buyers and owners.

Custom Research

Research tailored to your individual business needs.

Upcoming Related Events

  • There are currently no upcoming {{selectedCategory.title}}

  •  {{eventItem.ext.dateStart.month}} {{eventItem.ext.dateStart.day}}
     {{eventItem.ext.dateStart.month}} -
     {{eventItem.ext.dateEnd.month}} {{eventItem.ext.dateEnd.day}}
    {{eventItem.ext.dateStart.month}} {{eventItem.ext.dateStart.day}}

    {{eventItem. title}}

    {{eventItem.location}}