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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Latest Life Insurance Research

Meeting the Life Insurance Need Through Workplace Benefits

While many people rely on their employer to address their life insurance needs, the communication requirements of this benefit are not being met.

U.S. Workplace Benefits Yearbook

Read the most comprehensive overview of the U.S. workplace benefits market, including sales and in-force results and historical trends

Let's Talk Life — Why Do Consumers Live With a Life Insurance Need Gap?

This study examines the reasons consumers live with a life insurance need gap and explores opportunities for the industry to overcome the barriers that prevent these consumers from obtaining the coverage they know they need.

U.S. Individual Life — COVID-19 Mortality Experience Study

This report is the second public release from the collaboration between LIMRA, SOA, RGA and TAI. The report contains the results of an excess mortality analysis for the first three quarters of 2020. Data from 31 companies representing approximately 68% of the industry face amount inforce have been included in the analyses in this report.

Juvenile Life Insurance Special Needs/Medical Condition Underwriting (2021 MarketScan)

How do companies practice juvenile life insurance special needs and medical condition underwriting?

The Implications of Low-for-Long Interest Rates on Life Insurance and Annuity Business

This report presents results from the second phase of research work exploring the impacts of the low interest rate environment on the insurance industry from the customer and distributor perspective.

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

Aug 30, 2021

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Individual Life Insurance Yearbook

Aug 27, 2020

Read the most comprehensive overview of the U.S. individual life insurance market.

U.S. Individual Life Insurance Forecast

Aug 3, 2021

LIMRA’s forecast of individual life insurance sales in the United States by product line over the next three years.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Sep 7, 2021

LIMRA's bank life insurance sales quarterly benchmark. Updated 6/9/2021.

Individual Life Combination Products

Jul 14, 2021

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

Jun 24, 2021

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Sep 7, 2021

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Canadian Group Life and Health Insurance Sales

Aug 23, 2021

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related On-Demand Webinars

Watch anytime, anywhere.

Living to 100

8/27/2021 10:00 AM (Hong Kong) - 11:00 (Hong Kong)

One of the fastest growing demographic populations? Centenarians, currently numbering over a half-million worldwide. And thanks to changes in healthcare and lifestyle in about 30 years, the number of people 100 and older will be eight times as high as it is now.

The Evolution of Life Insurance: Planning for the Future

6/23/2021 11:00 AM EDT - 12:00 EDT

This webinar will discuss how markets, products, and distribution are evolving to meet new challenges.

Help Protect Our Families: The Pandemic’s Effect on the Likelihood to Buy Life Insurance

5/4/2021 1:00 PM EDT - 2:00 EDT

Please join LIMRA and Life Happens to learn more about the recently released findings from the 11th annual Insurance Barometer Study.

The Future of Life Insurance: Reimagining the Industry for the Decade Ahead

3/9/2021 1:00 PM EST - 2:00 EST

As we look ahead to the future of life insurance and annuities, what are the trends that will continue to shape the industry? What changes have we seen over the last year that will persist post-COVID-19?

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

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