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LIMRA Consumer Research

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Industry Issues

The objectives of this analysis are to: 

  • Highlight the ownership and coverage levels of Black households 
  • Examine their attitudes in order to increase an understanding of this market 

Key Findings

  • Life insurance ownership of Black households is higher than that of all U.S. households.
  • The mean coverage amount of Black households is about 23 percent lower than that of all households.
  • Six in 10 Black households indicate that they are very/fairly likely to buy life insurance in the near future.

Related Resources

Black Households: U.S. Life Insurance (2017)



Related Research

Life Insurance Ownership in Focus (2016)

Sep 28, 2016

The latest trends in life insurance ownership and coverage levels for American households from 1960 to 2016.

Life Insurance Ownership in Focus: U.S. Person-Level Trends (2016)

Nov 10, 2016

This report details the latest trends in life insurance ownership going back to 1960 among all Americans, broken down by adults, children, men, women, husbands, and wives.

U.S. Individual Life Ownership Trends - 2016

Feb 6, 2017

Ownership volume is growing. The number of American households owning individual life insurance grew by 3 million since 2010.

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