LIMRA Consumer Research
Industry Issues
LGBT American households will represent a minimum estimated $304 billion market opportunity by 2020. Like all consumers, they are interested in receiving financial advice on protection products and savings strategies.
Key Findings
- Life insurance ownership is slightly higher than that of all U.S. households.
- The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
- About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future
Key Findings
- Life insurance ownership is slightly higher than that of all U.S. households.
- The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
- About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future.
