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How Can We Help You? Using Employer Perceptions to Define Digital Tool Opportunity and Strategy in Voluntary Benefits

Mary Lesch, Ph.D. 3/22/2021

Get information on employer perceptions that can help drive strategy in digital tool development: availability of digital tools, usefulness of a specific tool in addressing a significant problem, and tool quality.

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How Can We Help You? Using Employer Perceptions to Define Digital Tool Opportunity and Strategy in Voluntary Benefits

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Summary

Each digital tool offering is an opportunity for the carrier to maintain, lose, or grow current or future business. How can carriers best allocate their resources to realize greater value? We present data on employer perceptions of digital tool availability, utility, and quality to help prioritize development of different tools for employer or employee use.

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Meet the Project Director

Mary Lesch, Ph.D.
Lesch joined LIMRA in 2018. She is experienced in both quantitative and qualitative research methods and has a background in risk perception, behavior change, and technology acceptance. She has published in academic and professional journals and served on the editorial board of the Journal of Experimental Psychology: Applied. She received her master’s degree and Ph.D. in cognitive psychology from the University of Massachusetts-Amherst.

Associate Research Director, Workplace Benefits Research
LIMRA
mlesch@limra.com


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