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What leads to success in the rapidly evolving market for individual life insurance?


The dynamics surrounding life insurance carriers and life products are changing faster than ever.  Innovation has touched every corner of the business, from distribution and delivery to underwriting and service.  This paper aims to assess the factors driving success in this ever-shifting marketplace.

  • Are there common characteristics among companies that have had success in life insurance sales? What can we learn from them?
  • How did COVID-19 affect the life insurance market? Will the impacts persist? 
  • What will it take to drive life insurance sales in the future?

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