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Harnessing Growth in Workforce Benefits: The Next Horizon — 2025 Workforce Benefits Study

Patrick T. Leary, MBA, LLIF; Ron Neyer, M.B.A., AIRC, CLU, ChFC; Kimberly A. Landry; Anita Potter 7/22/2025

Explore key megatrends shaping the current and future state of the workforce benefits market.

Summary

The LIMRA-EY 2025 Workforce Benefits Study highlights key megatrends shaping the current and future state of the workforce benefits market. This research includes insights from 800 U.S. employers, approximately 2,000 U.S. workers, and 12 leaders from large brokerage houses and general agencies. Key findings include the following:

  • Workforce benefits remain at the heart of the employee value proposition — and expectations continue to rise.
  • The generational tipping point has made wellness benefits a must-have.
  • Employer focus on economic value is driving fundamental changes in brokers’ roles.
  • The market is ready for the next generation of absence/leave management services.
  • There’s no stopping the digital revolution — especially as AI gains traction and further evolves.

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Meet the Researchers

Patrick T. Leary, MBA, LLIF

Patrick T. Leary, MBA, LLIF, is corporate vice president, workplace benefits research for LIMRA and LOMA. In this role, Pat leads a team of workplace benefits professionals responsible for conducting research on the products, markets, and distribution of a wide range of life, health, and related employee benefits.

Before assuming his current position, Pat directed LIMRA and LOMA’s distribution research program and, prior to that, was a member of LIMRA and LOMA’s group insurance research team.

Pat joined LIMRA and LOMA in 1989. He earned his bachelor’s degree from Hartwick College and his MBA from the University of Connecticut. Pat also earned his LIMRA and LOMA Leadership Institute Fellow (LLIF) designation in 2012.

Corporate Vice President, Workplace Benefits Research
LIMRA and LOMA
pleary@limra.com


Ron Neyer, M.B.A., AIRC, CLU, ChFC

Neyer’s area of expertise is monitoring and communicating trends in workplace insurance distribution. He manages benchmarking and carrier practice studies, as well as research projects focusing on employers, employees, and brokers/advisors. Neyer is a frequent author and presenter for industry publications and events, where he shares research-based insights. He manages LIMRA’s Account Management and Workplace Benefits Competitive Intelligence Study Groups and has served on committees for both the Voluntary Employee Benefit Board and the Voluntary Benefits Forum. He joined LIMRA in 1998 and received his bachelor’s degree and M.B.A. from the University of Connecticut.

Associate Research Director, Workplace Benefits Research
LIMRA and LOMA
Rneyer@limra.com


Kimberly A. Landry
Kim conducts quantitative and qualitative research on hot topics within the employee benefits industry, with a specific focus on employer and employee perspectives. She is also responsible for LIMRA’s worksite and supplemental health research programs. She is a frequent speaker at industry conferences and events. Kim joined LIMRA in 2008. She received her bachelor's degree from Wesleyan University and her master's degree from the University of Hartford.

Associate Research Director, Workplace Benefits Research
LIMRA and LOMA
klandry@limra.com


Anita Potter

Anita Potter oversees LIMRA’s Workplace Benefits Research program. In this role, she directs a team of researchers that conduct surveys covering sales, distribution, product design, company practices, as well as various shareholder marketing studies.

With over 25 years of employee benefits research experience, Anita helps companies understand the trends affecting the current employee benefits landscape. She is a frequent speaker at industry forums, and has authored numerous articles and reports on marketing issues related to employee benefits and the long-term care marketplace.

Potter earned her bachelor’s degree from Florida State University and her master’s degree from the University of Hartford.

Assistant Vice President, Workplace Benefits
LIMRA and LOMA
apotter@limra.com


For more information, please contact Rneyer@limra.com.

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