Life insurance is often misunderstood and overlooked, leaving millions of Americans uninsured and underinsured. Explore key insights that focus on the opportunities to educate consumers on the benefits and strengths of life insurance, and where and how they seek information when they want to learn about it.
In an age of AI tools and digital self-service, consumers still overwhelmingly turn to financial professionals for trusted, personalized guidance – especially when life insurance decisions get complex.
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Life insurance is often misunderstood and overlooked, leaving millions of Americans uninsured or underinsured. Get critical insights into why this happens, and what can be done to help bridge the need gap.
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This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.
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Delve into how much people really understand about life insurance and where and how they seek information when they want to learn about it.
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