Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more – more flexibility, more relevance, and more value.
Consumers are signaling a clear demand for life insurance that is both easier to understand and richer in meaningful features. Despite strong interest, persistent confusion and misconceptions — especially around cost — continue to limit engagement and coverage. Together, these insights highlight an opportunity for the industry to simplify offerings while delivering the innovative benefits consumers increasingly expect.
Consumers are interested in life insurance products that offer more features, while also asking the industry to simplify products to better facilitate their understanding. Uncover which features consumers find to be intriguing.
Discover What's Driving InterestToday’s consumers wish for more from their life insurance – value they can use today, and coverage that evolves alongside them. Find out how expectations are shifting and where opportunity lies.
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Explore strategies to simplify life insurance while leveraging digital innovation to meet evolving consumer needs.
Watch the Webinar On DemandThis annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.
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Dive deeper into the data behind the LIMRA and Life Happens Barometer Study in the 2026 Barometer Technical Supplement.
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In this episode of Insider Insights, LIMRA’s Severine Suski and Steve Wood explore how life insurers can better engage young adults aged 24–35. Drawing from recent qualitative research, they discuss the barriers young consumers face, the emotional hurdles in purchasing life insurance, and the evolving role of social media in financial education. From TikTok to YouTube, discover how humor, authenticity, and storytelling can help carriers connect with the next generation of policyholders.
Since 2008, this quarterly survey has provided a window into consumer views on the economy, the stressors shaping daily life, and confidence in financial services.
This study provides strategic insights from the LIMRA/EY US 2025 individual life combination LTC survey.