This gap represents more than 100 million uninsured or underinsured individuals, presenting an immense opportunity.
How can life insurance carriers unlock this opportunity?
Related Research
Be in Pole Position: Align Marketing and Distribution
Aligning marketing and distribution can drive growth, protect more families, and close the coverage gap. See how perfect alignment leads to success.
LinkedIn LIVE: Industry Insights With Bryan Hodgens — Unlocking Growth: How Carriers Can Improve Efforts to Engage Underinsured Consumers
4/22/2025, 11 - 11:30 a.m. EDTOn-Demand Webinar — Each year, more than 100 million U.S. adults say they need life insurance yet year after year few actually buy coverage.
- Webinars
- Distribution Channels
- Banks/Bancassurance
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Direct-to-Consumer
- Individual Insurance
- Insurance Products
- Life Insurance
- Marketing
U.S. Consumer Sentiment (January 2026)
Americans begin 2026 with tempered expectations. While concern about the U.S. economy has eased from last spring’s peak, half of adults still report high levels of worry.
Inside the Intermediary 5.0: A LIMRA-NAILBA Study - Executive Summary
LIMRA and NAILBA conducted the fifth annual intermediary study to learn more about BGAs and IMOs in the United States. View the Executive Summary.
Life Insurance for Living: Global Insights Into Next-Gen Expectations
To unlock growth with the next generation, life insurers must move beyond traditional approaches and fundamentally reimagine how insurance is designed, delivered, and experienced.
2025 Insurance Barometer Series
Explore key insights that focus on the opportunities to educate consumers on the benefits and strengths of life insurance, and where and how they seek information when they want to learn about it.
Changes in Annuity Production: Who’s Driving Growth and What’s Next
Annuity sales have nearly doubled in 5 years. What fueled this surge, and will those same forces keep driving growth?
- Research Abstract
- Distribution Channels
- Banks/Bancassurance
- Full Service Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Retirement
- Retirement, Retail
- Retirement Income
- Retirement Planning
- Annuities
- Annuities, Fixed Deferred
- Annuities, Indexed
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Beyond the Basics: Why Human Advice Still Wins in Life Insurance
In an age of AI tools and digital self-service, consumers still overwhelmingly turn to financial professionals for trusted, personalized guidance — especially when life insurance decisions get complex.