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Revitalizing Growth Series

Empowering Decisions and Strengthening Connections

The life insurance industry is at a critical inflection point. Despite strong consumer interest, growth is stagnant as accessibility, perceived affordability, and lack of trust have created a widening protection gap, now affecting 42% of U.S. adults.

Explore key opportunities for carriers to unlock growth.

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Image for beginning of series page.jpgThis gap represents more than 100 million uninsured or underinsured individuals, presenting an immense opportunity.

How can life insurance carriers unlock this opportunity?

Four Insight-Driven Actions to Align Marketing and Distribution

Strategic alignment between marketing and distribution unlocks growth. By timing outreach, simplifying messaging, and building trust, carriers can innovate faster and reach underserved market segments.

View the Four Actions

Empowering Decisions and Strengthening Connections

Bridging the life insurance gap starts with strategic alignment between marketing and distribution alignment – a key to closing the gap and accelerating growth.

Explore Keys to Unlocking Growth

New Life for Life Insurance: Revitalizing Industry Growth

Dive deeper into how aligning marketing and distribution can bridge the life insurance coverage gap and boost industry growth.

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Related Research

Be in Pole Position: Align Marketing and Distribution

Aligning marketing and distribution can drive growth, protect more families, and close the coverage gap. See how perfect alignment leads to success.

LinkedIn LIVE: Industry Insights With Bryan Hodgens — Unlocking Growth: How Carriers Can Improve Efforts to Engage Underinsured Consumers

4/22/2025, 11 - 11:30 a.m. EDT

On-Demand Webinar — Each year, more than 100 million U.S. adults say they need life insurance yet year after year few actually buy coverage.

Life Insurance for Living: Global Insights Into Next-Gen Expectations

To unlock growth with the next generation, life insurers must move beyond traditional approaches and fundamentally reimagine how insurance is designed, delivered, and experienced.

2025 Insurance Barometer Series

Explore key insights that focus on the opportunities to educate consumers on the benefits and strengths of life insurance, and where and how they seek information when they want to learn about it.

Changes in Annuity Production: Who’s Driving Growth and What’s Next

Annuity sales have nearly doubled in 5 years. What fueled this surge, and will those same forces keep driving growth?

Beyond the Basics: Why Human Advice Still Wins in Life Insurance

In an age of AI tools and digital self-service, consumers still overwhelmingly turn to financial professionals for trusted, personalized guidance — especially when life insurance decisions get complex.

U.S. Consumer Sentiment (October 2025)

The first week of the government shutdown saw no surge in Americans' economic anxiety.

Empowering Decisions and Strengthening Connections

A 42 percent protection gap in life insurance reveals a $51 billion growth opportunity. Discover how carriers can unlock this opportunity.

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