This series examines the financial needs of unpaid family caregivers in America, focusing on understanding coverage, savings, and financial planning needs.
The community of current and former caregivers includes over 77 million American consumers. The community is very diverse and many of its members need financial products and advice. To market effectively within this community, marketers need to understand caregiving characteristics and how those characteristics relate to the need for various financial products and services.
LIMRA’s Financial Needs of Family Caregivers series contains an executive summary, along with three reports on specific topics. Please scroll up to download the executive summary, What Are The Financial Needs of Family Caregivers?, and follow the links in the Reports In The Series section below to read reports focused on this market’s:
- Insurance coverage needs
- Saving needs
- Financial planning needs