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Consumer Research

 

Better understand consumers — and what they think and do throughout the customer journey.

Latest Consumer Research

2026 Retirement Investors: Behaviors, Attitudes, and Financial Situations

LIMRA’s Retirement Investors Survey tracks the perceptions, attitudes, behaviors, and financial condition of retirees and non-retired workers in the United States

LIMRA Financial Wellness Index®: 2026 Update

The 2026 update of the LIMRA Financial Wellness Index® shows wellness overall increasing very slightly from 2024, but still behind our first measure in 2022.

Market Opportunity: Young Canadian Consumers

A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.

Market Opportunities Series

LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.

Related MarketFacts Articles

Related On-Demand Webinars

Watch anytime, anywhere.

Financial Wellness in Focus: What the 2026 LIMRA Financial Wellness Index Tells Us Now

What’s really happening with financial wellness—and what’s changed since the last Index release? Join LIMRA researchers Deb Dupont and Megan Nadzan for a 30 minute, data driven conversation unpacking key findings from the 2026 LIMRA Financial Wellness Index®, its third biannual release.

Financial Wellness in Focus: What the 2026 LIMRA Financial Wellness Index Tells Us Now

6/16/2026, 1 - 1:30 p.m.

What’s really happening with financial wellness—and what’s changed since the last Index release? Join LIMRA researchers Deb Dupont and Megan Nadzan for a 30 minute, data driven conversation unpacking key findings from the 2026 LIMRA Financial Wellness Index®, its third biannual release.

LinkedIn Live: Industry Insights with Bryan Hodgens — Exploring DC Plan Advisors’ Views About Alternative Investments and Pooled Employer Plans

5/19/2026, 1 - 2 p.m.

Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Markets Research, as they explore the push-pull of life insurers’ growing reliance on digital engagement with consumers’ consistent desire to interact with humans. How can the industry balance the two to effectively serve consumers’ life insurance needs?

 

LinkedIn Live: Industry Insights with Bryan Hodgens — Understanding the Elusive Life Insurance Consumer

04/21/26 — Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Markets Research, as they explore the push-pull of life insurers’ growing reliance on digital engagement with consumers’ consistent desire to interact with humans. How can the industry balance the two to effectively serve consumers’ life insurance needs?

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