Better understand consumers — and what they think and do throughout the customer journey.
New data from the 2024 Insurance Barometer Study — 42% of American adults say they need (or need more) life insurance, representing a life insurance need-gap for about 102 million adults.
Jul 15, 2024
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance. Now available — Report 2: Reaching New Life Insurance Buyers and Modernizing Life Insurance Infographic.
Jun 5, 2024
How are Americans feeling about the economy and our industry? (Updated June 5, 2024)
Jun 4, 2024
The Canadian Insurance Barometer is a study that tracks the perceptions, attitudes, and behaviors of consumers in Canada, with a particular focus on life insurance.
May 14, 2024
While consumer sentiment about the economy remains stable, confidence in the insurance industry encountered setbacks.
May 1, 2024
In-plan annuities are seeing an uptick in adoption as a growing number of workers have limited access to traditional defined benefit (DB) pensions.
Apr 15, 2024
New data from the 2024 Insurance Barometer Study — 42% of American adults say they need (or need more) life insurance, representing a life insurance need-gap for about 102 million adults.
Whole life insurance has enjoyed more than a decade of dominance, but the market is shifting. How are carriers adapting to new market realities?
Managing risk effectively is part and parcel of retirement planning, but it can also feel like risky business for those planning for retirement. Learn how advisors and investors differ in their views related to risk.
Access insightful thought leadership on the forces driving the financial services industry.
Watch anytime, anywhere.
On-Demand Webinar — New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
This webinar, for LIMRA/LOMA members, will focus on how the insurance industry can grow by attracting more people of color and elevating those already employed. Additionally, we'll make the connection between a diverse workforce and the expansion of life insurance ownership and coverage adequacy for Black Americans.
The modern day workplace has four generations: Baby Boomers, Generation Xers, Millennial and soon Generation Z will all work together to accomplish common organizational goals. But with differences in each of these generations’ viewpoints, upbringings, culture, ideas, beliefs and experiences, tiffs or clashes are almost inevitable.
One of the fastest growing demographic populations? Centenarians, currently numbering over a half-million worldwide. And thanks to changes in healthcare and lifestyle in about 30 years, the number of people 100 and older will be eight times as high as it is now.
Supporting your consumer insights
Optimize customer experience for the uniqueness of life insurance.
Identify and target the right underserved markets for your company.
Research tailored to your individual business needs.
Help your clients get Ready-2-Retire and be ready to discuss their planning needs.
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