Skip to content

Consumer Research

 

Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Latest Consumer Research

The Purchase Funnel

Millions of American households shopped for and purchased individual life insurance in the past two years.

Fact Book on Retirement Income

The Fact Book provides an analysis of the retirement income market by different segments, demographics, or retirement status.

Deferred Annuity Buyers and Non-Buyers

Learn investor attitudes, relationships with advisors, and feelings about the deferred annuity purchase process.

The LIMRA Financial Wellness Index™

The LIMRA Financial Wellness Index™ helps give form and definition to the often mercurial concept of financial wellness by creating a wellness “score” that can be assessed over time, and compared within and among different demographic segments.

Related MarketFacts Articles

FORECAST 2023: Business Climate

Inflation, rising interest rates and market volatility – how are these factors impacting the insurance and financial services industry?

Related On-Demand Webinars

Watch anytime, anywhere.

Expanding Insurance Ownership Through Workforce Diversity

2/23/2022 1:00 PM EST - 2:00 EST

This webinar, for LIMRA/LOMA members, will focus on how the insurance industry can grow by attracting more people of color and elevating those already employed. Additionally, we'll make the connection between a diverse workforce and the expansion of life insurance ownership and coverage adequacy for Black Americans.

Building an Effective Multigenerational Workplace

10/27/2021 10:00 AM Hong Kong - 11:00 Hong Kong

The modern day workplace has four generations: Baby Boomers, Generation Xers, Millennial and soon Generation Z will all work together to accomplish common organizational goals. But with differences in each of these generations’ viewpoints, upbringings, culture, ideas, beliefs and experiences, tiffs or clashes are almost inevitable.

Living to 100

8/27/2021 10:00 AM (Hong Kong) - 11:00 (Hong Kong)

One of the fastest growing demographic populations? Centenarians, currently numbering over a half-million worldwide. And thanks to changes in healthcare and lifestyle in about 30 years, the number of people 100 and older will be eight times as high as it is now.

Cracking the Code of Today’s Insurance Consumer

6/24/2021 11:00 AM EDT - 12:00 EDT

In this session we will interview our expert in consumer psychology, Rick Funke, who will share insights from LIMRA research findings as well as tips on how to improve our relationships and image with clients.

LIMRA Unplugged

Upcoming Related Events

  • There are currently no upcoming {{selectedCategory.title}}

  •  {{eventItem.ext.dateStart.month}} {{eventItem.ext.dateStart.day}}
     {{eventItem.ext.dateStart.month}} -
     {{eventItem.ext.dateEnd.month}} {{eventItem.ext.dateEnd.day}}
    {{eventItem.ext.dateStart.month}} {{eventItem.ext.dateStart.day}}

    {{eventItem. title}}

    {{eventItem.location}}