Better understand consumers — and what they think and do throughout the customer journey.
New data from the 2024 Insurance Barometer Study — 42% of American adults say they need (or need more) life insurance, representing a life insurance need-gap for about 102 million adults.
Jun 26, 2025
Learn how to leverage product and consumer attributes to reduce price sensitivity and increase value.
Jun 25, 2025
This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.
Jun 23, 2025
Get critical insights into how overcoming common misconceptions about life insurance can help protect and inform more Americans.
Jun 17, 2025
Explore employees' attitudes and opinions about workplace benefits and employment in general.
May 8, 2025
Explore key triggers, emotional journeys, and strategies to engage young consumers in understanding and fulfilling their insurance coverage needs.
May 5, 2025
Consumer anxiety about the U.S. economy surged in early April as sweeping tariffs led to market fluctuations.
Watch anytime, anywhere.
This webinar explores insights from LIMRA’s latest research on young consumers' attitudes, motivations, and barriers to purchasing life insurance.
This webinar will explore insights from LIMRA’s latest research on young consumers' attitudes, motivations, and barriers to purchasing life insurance.
5/13/25 - Following three years of record sales, first quarter 2025 annuity sales started strong, marking the sixth consecutive quarter of $100+ billion in sales.
Following three years of record sales, first quarter 2025 annuity sales started strong, marking the sixth consecutive quarter of $100+ billion in sales.
Supporting your consumer insights
Optimize customer experience for the uniqueness of life insurance.
Identify and target the right underserved markets for your company.
Research tailored to your individual business needs.
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