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Consumer Research


Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Latest Consumer Research

Consumer Sentiment Tracking

How are Americans feeling about the economy and our industry? (Updated June 5, 2024)

2023 Canadian Life Insurance Barometer

The Canadian Insurance Barometer is a study that tracks the perceptions, attitudes, and behaviors of consumers in Canada, with a particular focus on life insurance.

U.S. Consumer Sentiment (April 2024)

While consumer sentiment about the economy remains stable, confidence in the insurance industry encountered setbacks.

Powering Forward: In-Plan Annuities Gain Momentum

In-plan annuities are seeing an uptick in adoption as a growing number of workers have limited access to traditional defined benefit (DB) pensions.

2024 Insurance Barometer Study

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

Related MarketFacts Articles

Related On-Demand Webinars

Watch anytime, anywhere.

Expanding Insurance Ownership Through Workforce Diversity

2/23/2022 1 - 2 p.m. EST

This webinar, for LIMRA/LOMA members, will focus on how the insurance industry can grow by attracting more people of color and elevating those already employed. Additionally, we'll make the connection between a diverse workforce and the expansion of life insurance ownership and coverage adequacy for Black Americans.

Building an Effective Multigenerational Workplace

10/27/2021 10 - 11 a.m. Hong Kong

The modern day workplace has four generations: Baby Boomers, Generation Xers, Millennial and soon Generation Z will all work together to accomplish common organizational goals. But with differences in each of these generations’ viewpoints, upbringings, culture, ideas, beliefs and experiences, tiffs or clashes are almost inevitable.

Living to 100

8/27/2021 10 - 11 a.m. (Hong Kong)

One of the fastest growing demographic populations? Centenarians, currently numbering over a half-million worldwide. And thanks to changes in healthcare and lifestyle in about 30 years, the number of people 100 and older will be eight times as high as it is now.

Cracking the Code of Today’s Insurance Consumer

6/24/2021 11 a.m. - 12 p.m. EDT

In this session we will interview our expert in consumer psychology, Rick Funke, who will share insights from LIMRA research findings as well as tips on how to improve our relationships and image with clients.

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