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Consumer Research

 

Better understand consumers — and what they think and do throughout the customer journey.

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Latest Consumer Research

U.S. Consumer Sentiment (October 2024)

Discover how Americans perceived the economy, their personal finances, and their stress levels ahead of the presidential election.

LIMRA Financial Wellness Index® — Quantifying Financial Wellness as a Basis for Improving It: 2024 Update

The LIMRA Financial Wellness Index® helps financial and benefits providers, advisors, and the industry quantify financial wellness. It is a first step towards understanding how financial wellness can fit into employer benefits strategies, personal advice, and financial readiness strategies. Demographic views allow for a richer understanding of financial wellness in various populations.

U.S Consumer Sentiment (July 2024)

How were Americans viewing the economy, their personal finances, and their stress levels at the end of a politically turbulent July?

Related MarketFacts Articles

Delegating the Decision: ‘You Handle It for Us’

As financial situations grow more complex, many Americans are delegating decision-making and investment management to their FPs How can FPs handle this increasing workload?

MarketFacts

Access insightful thought leadership on the forces driving the financial services industry.

Related On-Demand Webinars

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LinkedIn LIVE: Industry Insights With Bryan Hodgens: Uncomplicating the Life Insurance Ownership Market Opportunity

10/16/24 - In this episode of Industry Insights With Bryan Hodgens, Bryan, senior vice president and head of LIMRA research, talks to Todd Silverhart, corporate vice president and director, LIMRA’s Research Quality and Performance, about new life insurance ownership findings and what it means for our industry and your business strategy.

Canadian Insurance Barometer Webinar

8/21/2024, 1 - 2 p.m. EDT

The debut release of the Canadian Insurance Barometer Study, from LIMRA and Life Happens, finds that 57% of Canadians self-reported owning some type of life insurance coverage. Join our webinar to dig deeper into the life insurance perceptions, attitudes, and behaviors of consumers in Canada.

Securing the Future: A Generational Shift Is Underway

7/17/2024, 2 - 3 p.m. EDT

On-Demand Webinar — New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.

Generative AI: Five Key Trends for Insurers to Get Ahead in 2024

Generative AI (GenAI) wave arrived and, in the insurance industry, that arrival was characterized by questions of what, how, and when the inevitable changes would manifest. Learn about five GenAI trends that impact the industry this year.

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