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Consumer Research

 

Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Latest Consumer Research

Deferred Annuity Buyer and Non-Buyers

Learn investor attitudes, relationships with advisors, and feelings about the deferred annuity purchase process.

Hispanic Americans: Life Insurance Ownership and Attitudes

The 2022 Insurance Barometer Study includes a focus on Hispanic Americans’ life insurance ownership and attitudes, as Life Happens and LIMRA LOMA recognize the importance of keeping the industry informed on the financial needs and behaviors of diverse consumer markets.

Life Insurance: Middle-Income Households

Middle-income households are juggling their current needs with financial goals.

Out at Work: LGBTQ Attitudes About Work and Employers

Learn how the LGBTQ community feels about work and employers.

Related MarketFacts Articles

LIMRA's flagship publication.

News and Views on Financial Wellness

Apr 12, 2021

Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores advisor perspectives of financial wellness, including increased interest in a more holistic approach to financial planning among clients and advisors. “Advisors play a critical role in establishing financial security for their clients, including those who work in the retail, benefits, and retirement markets.”

Financial Wellness Is the Future

Jan 20, 2021

Based on data from the LIMRA Financial Wellness Executive Task Force, this article explores the definition of financial wellness, consumer profiles, and expectations. “Profiling the financial wellness index by personal and household characteristics reveals which consumer segments are most at-risk.”

The Demand for Life: Consumer Sentiment in the Age of COVID

Oct 15, 2020

This article explores the relative impact of COVID-19 on the likelihood of consumers to buy life insurance — as well as purchase intent — based on gender, race/ethnicity, and income. “ The industry should use this opportunity to build more marketing initiatives in diverse market segments.”

COVID-19 Commentary: A Farewell to Handshakes: Life Markets in a Post-COVID World

Jul 17, 2020

A brief look at how the pandemic is affecting distribution and face-to-face communication. “COVID-19 has redefined the handshake from a gesture of good will and trust to an unwelcome invasion of personal space and a health risk.”

Related On-Demand Webinars

Watch anytime, anywhere.

Expanding Insurance Ownership Through Workforce Diversity

2/23/2022 1:00 PM EST - 2:00 EST

This webinar, for LIMRA/LOMA members, will focus on how the insurance industry can grow by attracting more people of color and elevating those already employed. Additionally, we'll make the connection between a diverse workforce and the expansion of life insurance ownership and coverage adequacy for Black Americans.

Building an Effective Multigenerational Workplace

10/27/2021 10:00 AM Hong Kong - 11:00 Hong Kong

The modern day workplace has four generations: Baby Boomers, Generation Xers, Millennial and soon Generation Z will all work together to accomplish common organizational goals. But with differences in each of these generations’ viewpoints, upbringings, culture, ideas, beliefs and experiences, tiffs or clashes are almost inevitable.

Living to 100

8/27/2021 10:00 AM (Hong Kong) - 11:00 (Hong Kong)

One of the fastest growing demographic populations? Centenarians, currently numbering over a half-million worldwide. And thanks to changes in healthcare and lifestyle in about 30 years, the number of people 100 and older will be eight times as high as it is now.

Cracking the Code of Today’s Insurance Consumer

6/24/2021 11:00 AM EDT - 12:00 EDT

In this session we will interview our expert in consumer psychology, Rick Funke, who will share insights from LIMRA research findings as well as tips on how to improve our relationships and image with clients.

LIMRA Unplugged

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