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Consumer Research

 

Better understand consumers — and what they think and do throughout the customer journey.

Latest Consumer Research

Retirement Income Readiness Report

The 2026 Retirement Income Readiness Report examines retirement preparedness, retirement income planning, financial confidence, protected lifetime income, and the factors that help pre-retirees and retirees achieve long-term financial security.

U.S. Consumer Sentiment (July 2026)

As Americans celebrated the nation’s 250th Independence Day, economic concern eased, but financial security remains elusive for many.

U.S. Life Insurance Ownership Today: Perception and Reality

LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape. Technical Report now available.

More Features, Less Complexity? The Life Insurance Paradox

Consumers want life insurance that is simple, flexible, and easy to integrate into their financial lives. Explore insights from the 2026 Insurance Barometer Study.

2026 Insurance Barometer Series

Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more – more flexibility, more relevance, and more value.

2026 Insurance Barometer Study

This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.

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Related On-Demand Webinars

Watch anytime, anywhere.

Financial Wellness in Focus: What the 2026 LIMRA Financial Wellness Index Tells Us Now

What’s really happening with financial wellness—and what’s changed since the last Index release? Join LIMRA researchers Deb Dupont and Megan Nadzan for a 30 minute, data driven conversation unpacking key findings from the 2026 LIMRA Financial Wellness Index®, its third biannual release.

Financial Wellness in Focus: What the 2026 LIMRA Financial Wellness Index Tells Us Now

6/16/2026, 1 - 1:30 p.m.

What’s really happening with financial wellness—and what’s changed since the last Index release? Join LIMRA researchers Deb Dupont and Megan Nadzan for a 30 minute, data driven conversation unpacking key findings from the 2026 LIMRA Financial Wellness Index®, its third biannual release.

LinkedIn Live: Industry Insights with Bryan Hodgens — Exploring DC Plan Advisors’ Views About Alternative Investments and Pooled Employer Plans

5/19/2026, 1 - 2 p.m.

Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Markets Research, as they explore the push-pull of life insurers’ growing reliance on digital engagement with consumers’ consistent desire to interact with humans. How can the industry balance the two to effectively serve consumers’ life insurance needs?

 

LinkedIn Live: Industry Insights with Bryan Hodgens — Understanding the Elusive Life Insurance Consumer

04/21/26 — Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Markets Research, as they explore the push-pull of life insurers’ growing reliance on digital engagement with consumers’ consistent desire to interact with humans. How can the industry balance the two to effectively serve consumers’ life insurance needs?

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