Insights from LIMRA's 2017 U.S. Individual Life Insurance Consumer Survey.
About The Purchase Funnel Series
Effective business development and distribution are crucial to a company’s financial health. LIMRA conducts the Individual Life Insurance Consumer Survey to help members better understand life insurance buyers and how to connect with them. The three reports focus on:
- Tracking Consumers Through the Life Insurance Purchase Process — We report the traits of households that purchase life insurance and illustrate applied marketing tactics for connecting with life insurance buyers.
- Who Buys What and Why — Learn the traits of households that buy life insurance and see which consumer segments are the right prospects for your product offerings.
- How Buyers Buy — See which channels drive need recognition, aid serious shopping, provide quotes for evaluation, and propel purchases for different market segments — by consumer segments.