Skip to content

Insights from LIMRA's 2017 U.S. Individual Life Insurance Consumer Survey.

Summary

About The Purchase Funnel Series

Effective business development and distribution are crucial to a company’s financial health. LIMRA conducts the Individual Life Insurance Consumer Survey to help members better understand life insurance buyers and how to connect with them. The three reports focus on:

  • Tracking Consumers Through the Life Insurance Purchase Process — We report the traits of households that purchase life insurance and illustrate applied marketing tactics for connecting with life insurance buyers.

  • Who Buys What and Why — Learn the traits of households that buy life insurance and see which consumer segments are the right prospects for your product offerings.

  • How Buyers Buy — See which channels drive need recognition, aid serious shopping, provide quotes for evaluation, and propel purchases for different market segments — by consumer segments.

Reports in the Series

The Purchase Funnel - Tracking Consumers Through the Life Insurance Purchase Process (2017)

Aug 30, 2017

This report illustrates the life insurance purchase process, and profiling characteristics that distinguish life insurance buyers.

Who Buys What and Why (The Purchase Funnel Series)

Nov 27, 2017

Discover the product types purchased by different consumer groups, and the reasons they buy coverage.

How Buyers Buy (The Purchase Funnel Series)

Jul 16, 2018

The analysis examines use of distribution methods and reveals how usage rates change across purchase stages and among different demographic segments.

Related Articles

From MarketFacts - LIMRA's flagship publication.

The Missing Link — Synchronicity

Jul 5, 2018

The life insurance industry offers a rich supply of solutions to meet the needs of a large and diverse consumer base.

Un-Sticking the Stuck Shopper: Overcoming Barriers to Purchasing Life Insurance

Apr 9, 2018

LIMRA’s 2017 Individual Life Insurance Consumer Survey (ILICS) identifies the stimuli that motivate consumers to shop for coverage, and the obstacles that prevent them from making the purchase.

Related Research


Meet the Project Director


For more information, please contact jscanlon@limra.com.