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26.08 - Life Insurance

Authors

Anita Potter
Assistant Vice President, Workplace Benefits
LIMRA and LOMA

Jennifer L. Douglas
Senior Research Director, Member Benefits
LIMRA and LOMA

Figure 1. Life Insurance Ownership Over Time

Self-reported life insurance coverage rates (1960–2024), with 2024 estimates
Percentage of U.S. adults (18 and older)

Filter the data in this chart by clicking on a color bar in the chart legend.

*Any Life includes retail, workplace, and service members’ coverage (Servicemembers' Group Life Insurance and Veterans’ Group Life Insurance
**Retail Life includes coverage sold face-to-face and through direct means.
^2016 data revised

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