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Spotlight on Jennifer Burlingame at Prudential

February 2026

What inspired you to pursue a career in this industry, and how did your previous roles prepare you for this position?

I’m drawn to work that tangibly improves people’s lives, and helping people protect their financial futures is deeply meaningful. My early roles taught me how customers think; later roles taught me how organizations actually move. That mix helps me bridge strategy and impact — internally and across the industry. It’s why my role connecting Prudential with LL Global feels like such a natural fit: it’s about combining insights, experience, and collaboration to strengthen the financial confidence of millions.

What sets your company apart in the way it partners with associations to advance industry priorities and create meaningful impact?

When Enterprise Strategic Relationship Management was created, we intentionally built association partnerships into our DNA. We see organizations like LIMRA and LOMA as extensions of our learning engine. My team connects their insights, research and training to the right leaders across multiple business units so we can act faster and more consistently. We help associations navigate our enterprise, and we help our enterprise fully leverage the value associations offer. It’s a true two‑way partnership grounded in shared purpose, transparency and progress.

Prudential is a founding member of the Alliance for Lifetime Income, which is now part of LIMRA, and I serve as the chair of the new advisory board that guides it. We’ve reframed the conversation about protected income — elevating education for advisors and consumers, advancing practical tools, and catalyzing research that improves understanding of retirement strategies. Our collaboration has helped shift sentiment, modernize advisor conversations, and increase confidence in planning for income that lasts. It’s industrywide work with real‑world outcomes: clearer guidance, better decision making, and more Americans equipped not to outlive their savings.

How do you see associations shaping the insurance and financial services ecosystem?

Associations like LIMRA and LOMA are the connective tissue of our industry. They bring leaders together, provide clarity on the data, and help us anticipate emerging trends — regulatory, technological, consumer behavior, and beyond. Their research gives us a grounded view of what’s working and what’s shifting. Their training helps build the next generation of talent. And their forums create a space for honest collaboration. They help us stay sharp, aligned, and focused on outcomes that matter.

What new models of engagement or partnership do you anticipate emerging between associations and companies over the next decade?

I believe the next decade will redefine how companies and associations work together. We’re moving from partnership to true co‑innovation — sharing data in real time, building research jointly, and rapidly testing ideas that shape advisor and consumer behavior. Engagement won’t be episodic; it will be a continuous, transparent exchange that accelerates action. Together, we’ll develop training that is on pace with new technology, craft breakthrough messaging, and create insights that guide the industry forward. At Prudential, our enterprise strategic relationship management (ESRM) model embraces this future: bold collaboration, honest dialogue, and a shared commitment to transforming how we deliver value.

What strategies do you use to build consensus among diverse stakeholders?

I like to start with the outcome, not the organizational chart. I do broad listening early, try to frame decisions around shared wins and create space for different viewpoints. Once the goal is clear, I focus on clarity, transparency and sharp execution.  We pilot quickly, fail fast, and share credit generously.  Most of all, I lead with curiosity and optimism. When people feel heard and see progress, alignment follows — and so does momentum.

How do you see association partnerships contributing to long-term industry sustainability?

Partnerships with LL Global give us an early‑signal radar — what consumers value, how advisors are adapting, and where product and experience need to evolve. That intelligence, paired with training and standards, helps us modernize distribution, strengthen trust with regulators, and design simpler, more inclusive financial solutions. It’s the difference between reacting and leading. When we combine Prudential’s reach with LIMRA and LOMA’s insight and convening power, we lift the whole market — and help more people protect their life’s work.

What advice do you have for companies and associations on how to work together to overcome these challenges?

Start from a shared purpose.  From there, communicate openly, use consistent data, and test solutions quickly rather than debating them endlessly. Leverage LIMRA and LOMA, and other partners to develop research and messaging that the whole industry can rally behind. And maybe most importantly — stay curious, flexible and united. The pace of change isn’t slowing, and collaboration helps us stay ahead of it.

What motivated you to join the Alliance for Lifetime Income by LIMRA Advisory Board, and what do you hope to accomplish through your involvement?

This is an exciting new chapter for this work, and I wanted to be part of shaping where it goes next. We have a real opportunity to inspire more Americans to seek financial advice and to help advisors clearly see the value protected income can provide in a retirement plan. I hope to help drive breakthrough messaging and strategies paired with industry-leading research that moves hearts and minds. If we can simplify the conversation and motivate more people to feel confident talking about income planning, we can make a meaningful difference in their long-term financial well-being.

 

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