Latest Articles
The Elusive Consumer: Why Aren't They Buying?
Consumers say they want life insurance but aren’t following through. Gain perspective on changing habits, digital journeys and how to better reach this elusive market.
Spotlight on Shana Sood, CMCO at Prudential, ILI
From analytics to artistry, Shana Sood reveals how curiosity and continuous learning shape her leadership style — and drive stronger outcomes. Check out her story!
Why One-and-Done Sales Training Falls Short
Sales success depends on execution, not just knowledge. Break away from one-time training and invest in skill development that drives consistency. Begin the shift.
Today’s Company-Owned Broker-Dealer Market Shifts
Company-owned broker-dealers are shifting from sales-driven products to asset-based revenue models. Explore what is driving the change and what it means for firms.
Annuity Market: Looking Beyond Headline Sales
Today’s annuity market is delivering strong results and new opportunities. See how to connect with more customers and turn momentum into broader, sustained growth.
Longevity as a Distribution Issue: Lessons From Japan
Japan offers a glimpse into the future of longevity and its impact on retirement planning. Find out how advisors can help clients make smarter, long-term decisions.
The Modern Sales Rep’s Evolving Role in Benefits
As expectations shift, sales representatives are becoming strategic partners in benefits distribution — learn how trust, data and adaptability are shaping their role.
Insights and Trends
Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits. Additionally, be sure to review LOMA Information Center briefs, quick queries and reports.
LIMRA Financial Wellness Index: 2026 Update
Financial wellness trends reveal ongoing strain from everyday expenses, with only slight gains. Discover the key drivers and what they mean for workforce strategies.
Life Insurance Applicants Willing to Use Patient Portals
Delays in life insurance underwriting often stem from medical data workflows. Discover how patient portals can simplify sharing and improve the application journey.
Spotlight on MassMutual’s CMO Meghan Doscher
From advice-led marketing to AI readiness, Doscher details how disciplined choices drive durable growth at MassMutual. Dive into the thinking guiding what comes next.
Strategic Consolidation Reshaping Distribution
As distribution models evolve, consolidation is emerging as a decisive factor for success. Learn what’s driving this change and why it matters across the industry.
Annuity Awareness Month: Helping Overcome Barriers
Annuity adoption often lags not because of need, but because of human fears and complexity. See how reframing lifetime income can change retirement conversations.