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The New Annuity Buyer: What Drives Purchase Decisions?

Annuity buyers are increasingly motivated by a broader set of objectives. Gain insights into how buyers balance principal protection, growth potential and guidance.

From Training to Performance: Learning at the Point of Need

Need answers in the moment? From quick refreshers to on-demand guidance, just-in-time learning helps employees solve problems and keep work moving. Learn more now.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits. Additionally, be sure to review LOMA Information Center briefs, quick queries and reports.

MarketFacts September 2026 Review

Articles from the September 2026 issue of MarketFacts

Mind the Retirement Gap: Turning Awareness into Action

LIMRA’s Retirement Income Readiness Report finds most pre-retirees are thinking about retirement, but far fewer are acting on it. See how advisors can close the gap.

Spotlight on Kim Dellarocca, CMO, Voya Financial

Dellarocca, chief marketing officer at Voya Financial, says remembering the people behind every decision helps keep her motivated. Find out the three things she focuses on.

Distribution: Experience Is the New Competitive Advantage

Experience is reshaping financial services distribution as carriers compete on ease, personalization and trust. Explore what separates leaders from the pack today.

Meeting the Benefit Needs of Dissatisfied Workers

Benefit dissatisfaction can fuel turnover, especially among part-time and lower-wage workers. Check out key findings and practical options for closing benefit gaps.

Leveraging Behavioral Science to Motivate Tough Prospects

Behavioral science can boost insurance marketing results without changing products or rates. Discover which tactics reduce friction, improve response and drive sales.

A Tangled Web: Healthcare and Financial Wellness

Healthcare costs are fueling debt, delaying care and raising stress levels. Understand how consumers are coping and what the data reveal about financial wellness.

The Great Shift in Distribution: Numbers Tell the Story

The numbers tell a story of change across distribution, talent and advice models. Find out what the latest data reveal and how firms are adapting to client needs.

The Widow’s Walk: Preparing For the Financial Transition

Gen X women are poised to inherit much of the historic wealth transfer, yet many face retirement challenges. Identify how you can support their financial readiness.

92 Million Reasons to Talk About Life Insurance

See what the 2026 Insurance Barometer Study tells us about the protection gap and how the industry can put the findings to work during Life Insurance Awareness Month.

3 Questions Life Insurance Carriers Should Answer

Learn how a combined data approach can help determine what evidence is needed, how risk should be classified and whether the right underwriting outcome was achieved.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits. Additionally, be sure to review LOMA Information Center briefs, quick queries and reports.

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