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The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.


In this annual consumer survey of U.S. consumers' perceptions, attitudes, and behaviors regarding all things life insurance, we examine Americans' understanding of life insurance and their perceived need for it. Review trends in ownership and need, as well as demographic explorations of new technology, product innovations, retirement planning, and more.

No part of any report may be reproduced or translated without written permission from LIMRA. Please contact Customer Service for further information.

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