Trustworthy Selling
Effectively Train Your Financial Professionals
For a fifth consecutive year, Trustworthy Selling was named a top sales training company by Selling Power Magazine.
Life Insurance
Life Insurance Unlocked: Engaging Young Minds and Securing Futures
Explore key triggers, emotional journeys, and strategies to engage young consumers in understanding and fulfilling their insurance coverage needs.
MarketFacts
May 2025 MarketFacts
Access insights and thought leadership on life and annuities, developing a strategic mindset, life and LTC combination products, DC plans, aligning marketing and distribution, enhancing professionalism of advisors and much more. Be sure to also check out our Spotlight series!
Workplace Benefits
May is Disability Insurance Awareness Month
LIMRA is proud to support Disability Insurance Awareness Month. This year, we explore the role carriers, brokers, and employers play in communicating the value of disability insurance benefits so their employees can protect their incomes.
Workplace Benefits
Investing in the Future of Distribution
Unlock insights into how workplace benefits carriers and brokers maximize success in today's workplace benefits market.
Applied Research Solutions
Gain Insights into the Future of the Variable Annuity Market
The Applied Research Solutions team recently completed a consortium study on the future of the variable annuity market, diving into both distributor and financial professional attitudes and perceptions of annuity products, drivers, attributes, motivators, and challenges to selling these products, and more.
Emerging Affluent Investors
Future-Focused Investing:
Financial Goals and Preferences of Emerging Affluent Investors
What motivates younger investors as they balance competing needs while building their early wealth?
Your Membership. Your Future.
LIMRA and LOMA: Advancing the financial services industry by empowering our members with knowledge, insights, connections, and solutions
For more than a century, we’ve served as the largest trade association supporting the insurance and related financial services industry. Today, we’re working with over 700 member companies around the world to help them understand industry trends, inform their strategies, develop their talent, and create solutions that advance the industry.
Learn MoreMagazines and Newsletters
MarketFacts
Access insightful thought leadership on the forces driving the financial services industry.
Industry news2use
This weekly newsletter showcases important global financial services industry updates and links to related LIMRA, LOMA, and SRI resources. Please subscribe to receive Industry news2use in your inbox on Tuesdays.
From Hire to Retire
Recruiting & Assessment
Our assessment solutions help you identify, recruit, and retain contact center staff, home office employees, remote employees, and managers.
Accelerate Impact Suite
Just getting started in a new role? We can help you accelerate your success!
Talent Mobility Suite
Build industry knowledge and set yourself apart.
Upcoming Conferences and Webinars
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News from LIMRA
2024 Retail Annuity Sales Power to a Record $432.4 Billion
Total annuity sales posted $432.4 billion in 2024, up 12% year over year, according to preliminary results from LIMRA’s U.S. Individual Annuity Sales Survey, which represents 83% of the U.S. annuity market. This is the third year of record-high annuity sales.
Read the ReleaseIndustry Trends Articles
A Mixed Bag Likely for the U.S. Retail Annuity Market in 2025
In recent years, favorable economic conditions and demographic shifts have driven demand for investment protection and guaranteed lifetime income solutions that are unique to annuity products. Collectively, annuity sales will exceed $1.1 trillion from 2022-2024.
Read the Post