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Pacific Life

We’ll help you make fact-based, strategic business decisions

Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

U.S. Life Insurance Sales: 2025 Performance and the Outlook for Sustainable Growth Through 2028

The Life Insurance Sales Outlook. Where is the market heading next? Explore 2026 projections alongside insights from 2025 performance, emerging product trends, and the drivers shaping future growth.

Life Insurance Through the Consumer Lens: What They Expect from Modern Life Insurance

Today’s consumers wish for more from their life insurance. Explore key findings from the 2026 Insurance Barometer Study.

Hybrid Insurance on the Rise: A New Era for Long-Term Care Protection

Apr 3, 2026

This study provides strategic insights from the LIMRA/EY US 2025 individual life combination LTC survey.

Inside the Intermediary Series

LIMRA and NAILBA have collaborated for five consecutive years to learn more about BGAs and IMOs in the United States. Explore the Series.​

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Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

6 Forces Reshaping Financial Services Distribution

Consolidation, intermediary evolution and technology are accelerating transformation across financial services distribution. Dive deeper into what’s driving change.

Tailored Insights: Informing Strategic Decision Making

Industry leaders handle complex issues. Decisions demand clarity. Tailored research aligns industry insight with business goals. Let’s talk about the path forward.

From Knowledge to Impact: Measurable Results

See how professional development tied to real work strengthens performance, confidence and retention — and explore turning learning into measurable impact.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits. Additionally, be sure to review LOMA Information Center briefs, quick queries and reports.

Two Paths to Health Data: HIPAA Versus Patient Portal

Hit rates tell whether records came back, but they don’t tell you if an underwriter can move a case forward. Understand how decision rates can change the picture.

Intermediary Distribution: Steering Through Currents

From shifting demographics to AI-driven efficiency, distribution is evolving quickly. Discover the forces impacting growth and position your team for what’s ahead.

Building Trust in AI With Proactive Risk Management

AI is reshaping insurance, bringing new demands for transparency and control. Consider how thoughtful oversight reinforces trust and guides responsible innovation.

Your Contact at LIMRA

Amanda Dumas, FLMI, ASRI, ACS, CLTC

Senior Specialist

adumas@loma.org

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