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Pacific Life

We’ll help you make fact-based, strategic business decisions

Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

Market Opportunity: Young Canadian Consumers

Aug 7, 2026

A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.

Market Opportunities Series

LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.

U.S. Consumer Sentiment (July 2026)

Jul 24, 2026

As Americans celebrated the nation’s 250th Independence Day, economic concern eased, but financial security remains elusive for many.

U.S. Life Insurance Ownership Today: Perception and Reality

Jul 23, 2026

LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape. Technical Report now available.

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Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Life Insurance: Coverage, Clarity and Confidence

Many insured Americans are unaware of their life insurance coverage or unsure whether it is enough. Learn how awareness, understanding and adequacy can intersect.

Fraud Prevention: Leveraging Adaptive Strategies

Fraud is becoming more sophisticated, scalable and AI-driven, challenging traditional defenses. Discover how companies can adapt to stay ahead of emerging threats.

The Advisor Gap: Growth and Succession Planning

Talent shortages and evolving client expectations are changing financial services. Find out what companies are doing to sustain growth, continuity and resilience.

Talent Strategy Will Shape AI Transformation Success

Technology alone will not determine AI success. Explore why workforce readiness, reskilling and role redesign have become strategic priorities for industry leaders.

The Elusive Consumer: Why Aren't They Buying?

Consumers say they want life insurance but aren’t following through. Gain perspective on changing habits, digital journeys and how to better reach this elusive market.

Spotlight on Shana Sood, CMCO at Prudential, ILI

From analytics to artistry, Shana Sood reveals how curiosity and continuous learning shape her leadership style — and drive stronger outcomes. Check out her story!

Why One-and-Done Sales Training Falls Short

Sales success depends on execution, not just knowledge. Break away from one-time training and invest in skill development that drives consistency. Begin the shift.

Your Contact at LIMRA

Amanda Dumas, FLMI, ASRI, ACS, CLTC

Senior Specialist

adumas@loma.org

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