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Woodmen Life

We’ll help you make fact-based, strategic business decisions

Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

Life Insurance Unlocked: Engaging Young Minds and Securing Futures

Explore key triggers, emotional journeys, and strategies to engage young consumers in understanding and fulfilling their insurance coverage needs.

U.S. Consumer Sentiment (April 2025)

May 5, 2025

Consumer anxiety about the U.S. economy surged in early April as sweeping tariffs led to market fluctuations.

Top of Mind: Consumer Awareness of Life Insurance Brands

Apr 15, 2025

Which brands are top-of-mind when Americans think about life insurance?

Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences

Apr 11, 2025

This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Be in Pole Position: Align Marketing and Distribution

Aligning marketing and distribution can drive growth, protect more families, and close the coverage gap. See how perfect alignment leads to success.

Think Big: Develop Strategic Thinking and Mindset

Are you ready to elevate your leadership? Unlock your strategic thinking and master developing your strategic mindset to navigate challenges in today’s world.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits, and review LOMA Information Center briefs, quick queries and reports on a variety of topics.

Life and Long-Term Care: Americans Seek Security

Primary caregivers, especially Millennials, juggle caring for kids and older adults. They need solutions. How can carriers help? Discover how to make a difference.

A Future-Forward Look at Life Insurance and Annuities

David Levenson, CEO and president of LIMRA and LOMA, shares insights on life and annuities. Dive into key trends and opportunities that lie ahead.

What Do Consumers Value When Buying Life Insurance?

Navigate the evolving life insurance landscape and find out what consumers value most. Get the latest insights and tips for carriers to thrive in today's market.

Enterprise Leaders Must Perform and Transform

Discover why less than 14 percent of executives are considered enterprise leaders and how to develop these critical skills to lead effectively in a changing landscape.

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