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Woodmen Life

We’ll help you make fact-based, strategic business decisions

Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

U.S. Consumer Sentiment (October 2026)

Oct 22, 2026

Economic concerns intensified in October, even as consumers' assessments of their own finances remained relatively stable.

Young Canadians Need to Build Confidence in Life Insurance

Discover the opportunities to build understanding and move young Canadian consumers closer to coverage.

Market Opportunity: Young Canadian Consumers

Aug 7, 2026

A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.

Market Opportunities Series

LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

From Training to Performance: Learning at the Point of Need

Need answers in the moment? From quick refreshers to on-demand guidance, just-in-time learning helps employees solve problems and keep work moving. Learn more now.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits. Additionally, be sure to review LOMA Information Center briefs, quick queries and reports.

Leveraging Behavioral Science to Motivate Tough Prospects

Behavioral science can boost insurance marketing results without changing products or rates. Discover which tactics reduce friction, improve response and drive sales.

Distribution: Experience Is the New Competitive Advantage

Experience is reshaping financial services distribution as carriers compete on ease, personalization and trust. Explore what separates leaders from the pack today.

92 Million Reasons to Talk About Life Insurance

See what the 2026 Insurance Barometer Study tells us about the protection gap and how the industry can put the findings to work during Life Insurance Awareness Month.

Spotlight on F&G’s VP, Head of Marketing, Molly O’Brien

What began in advisor events evolved into marketing leadership at F&G. O'Brien reflects on the experiences that guided her path. Meet the leader behind the journey.

The Widow’s Walk: Preparing For the Financial Transition

Gen X women are poised to inherit much of the historic wealth transfer, yet many face retirement challenges. Identify how you can support their financial readiness.

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