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Woodmen Life

We’ll help you make fact-based, strategic business decisions

Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

Bridging the Gap: Empowering Hispanic Consumers in the Life Insurance Market

Explore key data driving the coverage gap and strategies to turn interest into action.

U.S. Consumer Sentiment (July 2025)

Aug 11, 2025

There’s been a modest easing of concerns about the economy following April’s sharp rise.

U.S. Life Insurance Ownership Today: Perception and Reality

Jul 30, 2025

LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape.

The Power of Purposeful Benefits: Aligning Cost, Communication, and Satisfaction

View benefits and employment trends over time and get the insights you need from the 2025 BEAT Study.

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Changing Family Structures Create New Coverage Needs

Modern families are changing — and so should life insurance. Dive into key trends shaping coverage needs and how insurers can respond with empathy and innovation.

Protecting Rural Roots With Every Insurance Policy Sold

Rural Americans face unique challenges — and life insurers have a powerful opportunity to help. Learn how tailored policies can support families and meet their needs.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits, and review LOMA Information Center briefs, quick queries and reports on a variety of industry topics.

MarketFacts September 2025 Review

Articles from the September 2025 issue of MarketFacts

Timeless Influencers: Can FPs Increase Brand Awareness?

In a crowded market, reputation and relationships win. Explore how trusted financial professionals are helping life insurance brands stay top of mind with consumers.

Do Lifetime Guarantees Drive Better Outcomes?

Lifetime-guaranteed income can shape retiree confidence — but not all sources are equal. Discover how annuities and pensions impact outcomes across wealth levels.

AIGG: Driving Responsible AI Adoption in Insurance

Facing complexity with confidence: See how insurance leaders are building AI strategies using shared tools and standards to guide ethical, safe and scalable adoption.

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