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Woodmen Life

We’ll help you make fact-based, strategic business decisions

Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

2025 BEAT Study: Benefits and Employee Attitude Tracker

Jun 17, 2025

Explore employees' attitudes and opinions about workplace benefits and employment in general.

Life Insurance Unlocked: Engaging Young Minds and Securing Futures

Explore key triggers, emotional journeys, and strategies to engage young consumers in understanding and fulfilling their insurance coverage needs.

U.S. Consumer Sentiment (April 2025)

May 5, 2025

Consumer anxiety about the U.S. economy surged in early April as sweeping tariffs led to market fluctuations.

Top of Mind: Consumer Awareness of Life Insurance Brands

Apr 15, 2025

Which brands are top-of-mind when Americans think about life insurance?

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Fueling Employees' Success Through Continuous Learning

Skills are evolving fast — are your employees keeping up? Learn how just-in-time learning boosts agility, engagement and growth. See how top companies are doing it.

The Cost of Fast-Tracking the Wrong Application

Fast-tracking the wrong applicants is costing insurers $74.7 billion a year. Discover how early data checks can cut fraud, speed up approvals, and build customer trust.

The TIP in Tipping Point: Trust, Influence and Price

Over half of Americans overestimate life insurance costs and believe it is out of reach. What s fueling the confusion and how can trust and influence shift the tide?

Eyes on the Industry’s Future Through Scenario Planning

Scenario planning isn't guesswork, it's leadership in action. It equips leaders to navigate uncertainty with confidence. Explore the power of scenario planning today!

Spotlight on: Aaron Seurkamp at Protective Life Corporation

From internal wholesaler to division president, Aaron’s 21-year journey at Protective Life is a masterclass in growth. Follow his journey and tap into his insights.

Be in Pole Position: Align Marketing and Distribution

Aligning marketing and distribution can drive growth, protect more families, and close the coverage gap. See how perfect alignment leads to success.

Think Big: Develop Strategic Thinking and Mindset

Are you ready to elevate your leadership? Unlock your strategic thinking and master developing your strategic mindset to navigate challenges in today’s world.

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