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Woodmen Life

We’ll help you make fact-based, strategic business decisions

Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

Empowering Hispanic Consumers in the Life Insurance Market

Explore key data driving the coverage gap and strategies to turn interest into action.

U.S. Consumer Sentiment (July 2025)

Aug 11, 2025

There’s been a modest easing of concerns about the economy following April’s sharp rise.

U.S. Life Insurance Ownership Today: Perception and Reality

Jul 30, 2025

LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape.

The Power of Purposeful Benefits: Aligning Cost, Communication, and Satisfaction

View benefits and employment trends over time and get the insights you need from the 2025 BEAT Study.

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Insider Insights Podcast: Engaging the Next Generation — Rethinking Life Insurance for Young Consumers

In this episode of Insider Insights, LIMRA’s Severine Suski and Steve Wood explore how life insurers can better engage young adults aged 24–35.

Breaking Through the Noise: An Appeal During LIAM

Life Insurance Awareness Month (LIAM) is an opportunity to change consumers’ perceptions. Help them see how coverage fits into their financial plans today and tomorrow.

Life Insurance Recruiting in Asia: Trends and Key Strategies

Asia’s insurance sector is evolving rapidly. Equip your agency with modern strategies that attract high-potential talent and build a resilient, future-ready team.

Experience Studies Enter a New Era for Life Insurance

Insurers and regulators need better data. Learn how a new model is reshaping experience studies. Get the latest on how the industry is adapting to modern data needs.

Spotlight on Dennis Martin at OneAmerica Financial

When Dennis Martin lost his mom at 25, everything changed. From tragedy to purpose-driven leadership at OneAmerica, his story shows why this work matters.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits, and review LOMA Information Center briefs, quick queries and relevant reports on a variety of topics.

Inspirational Leadership: Purpose and Passion at the Core

Discover what makes leaders truly inspirational — from visionaries to mentors — and explore how you can embrace these qualities in your own leadership journey.

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