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Woodmen Life

We’ll help you make fact-based, strategic business decisions

Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

U.S. Consumer Sentiment (July 2025)

Aug 11, 2025

There’s been a modest easing of concerns about the economy following April’s sharp rise.

U.S. Life Insurance Ownership Today: Perception and Reality

Jul 30, 2025

LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape.

The Power of Purposeful Benefits: Aligning Cost, Communication, and Satisfaction

View benefits and employment trends over time and get the insights you need from the 2025 BEAT Study.

Insights on the Consumer Decision-Making Process for Life Insurance: Leveraging Tradeoffs to Increase Value

Jun 26, 2025

Learn how to leverage product and consumer attributes to reduce price sensitivity and increase value.

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Experience Studies Enter a New Era for Life Insurance

Insurers and regulators need better data. Learn how a new model is reshaping experience studies. Get the latest on how the industry is adapting to modern data needs.

Life Insurance Recruiting in Asia: Trends and Key Strategies

Asia’s insurance sector is evolving rapidly. Equip your agency with modern strategies that attract high-potential talent and build a resilient, future-ready team.

Spotlight on Dennis Martin at OneAmerica Financial

When Dennis Martin lost his mom at 25, everything changed. From tragedy to purpose-driven leadership at OneAmerica, his story shows why this work matters.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits, and review LOMA Information Center briefs, quick queries and relevant reports on a variety of topics.

Inspirational Leadership: Purpose and Passion at the Core

Discover what makes leaders truly inspirational — from visionaries to mentors — and explore how you can embrace these qualities in your own leadership journey.

MLEA Distribution Recruiting Dips, but Is the Sky Falling?

What’s really behind the drop in agent recruiting? Dig into the data shaping the future of the field force — and what it could mean for your company’s strategy.

Gauging the Impact of Brand on Life Insurance Product Choice

Is your brand strong enough to beat lower prices? Unlock how consumer trust, star ratings and perceived value are reshaping life insurance product preferences today.

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