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Woodmen Life

We’ll help you make fact-based, strategic business decisions

Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

Top of Mind: Consumer Awareness of Life Insurance Brands

Apr 15, 2025

Which brands are top-of-mind when Americans think about life insurance?

Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences

Apr 11, 2025

This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.

Life Insurance Sales: Trends and Future Outlook

Mar 25, 2025

Life insurance premiums reached $15.9 billion in 2024, up 3 percent from 2023. Growth was driven by strong equity markets and innovative product designs. LIMRA’s exclusive forecast anticipates stable sales and no recession; premium growth is expected to stay around 3 percent.

Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?

Feb 28, 2025

Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.

Featured Conference

Life Insurance Conference

This premier conference offers life insurance conference professionals the opportunity to network with peers and leading industry experts while participating in cross-functional learning.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

What Do Consumers Value When Buying Life Insurance?

Navigate the evolving life insurance landscape and find out what consumers value most. Get the latest insights and tips for carriers to thrive in today's market.

Enterprise Leaders Must Perform and Transform

Discover why less than 14 percent of executives are considered enterprise leaders and how to develop these critical skills to lead effectively in a changing landscape.

Spotlight on Michele Frey, CMO at Prudential, ILI

See how Michele's early experiences at a one-hour photo center shaped her marketing journey, from connecting brands with customers to mastering financial services.

Unlocking Opportunities: Young Investors on the Rise

Tap into the future of wealth management by understanding emerging affluent investors and gain a competitive advantage by learning how to attract and retain this group.

Scrolling for Security: Social Media and Life Insurance

Explore how young consumers are leveraging social media to navigate life insurance options. Uncover the most influential platforms and their impact on decision making.

Oligarchs Play Hide and Seek: Life Insurers Must Act

Unveil how life insurers can manage the expanding sanctions on Russian oligarchs, and learn how to stay compliant and mitigate risks more effectively.

Dollars and Sense: Improving Financial Literacy and Results

Uncover the role of financial services in improving financial literacy. See how financial education can bridge knowledge gaps and pave the way for a secure future.

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