LIMRA Consumer Research
Nilufer R. Ahmed, Ph.D. 2/23/2017
LIMRA Consumer Research
The latest trends in life insurance ownership and coverage levels for American households from 1960 to 2016.
LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.
Consumers want life insurance that is simple, flexible, and easy to integrate into their financial lives. Explore insights from the 2026 Insurance Barometer Study.
Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more – more flexibility, more relevance, and more value.
This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.