Black Americans are an important segment of the U.S. population. Measuring their life insurance ownership and coverage levels provides a benchmark against which companies can measure their effectiveness in this market.
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States. The study objectives are to measure financial concern among American consumers and relate these findings to financial behaviors, with a particular focus on life insurance. (Tech report added Sept. 2020.)