LIMRA Consumer Research
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The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
The 2021 study period marks the 11th edition of the annual Insurance Barometer. Surveying American consumers during this difficult time provides critical insights for the industry on the impact that COVID-19 is having on financial attitudes and behaviors. (Technical Supplement added November, 2021.)
Black Americans: Life Insurance Ownership and Attitudes — A 2021 Insurance Barometer Supplementary Report
This report explores Black Americans’ life insurance ownership and attitudes, as Life Happens and LIMRA recognize the importance of keeping the industry informed on the financial needs and behaviors of diverse consumer markets.