LIMRA Consumer Research

Nilufer R. Ahmed, Ph.D. 2/23/2017
LIMRA Consumer Research
The latest trends in life insurance ownership and coverage levels for American households from 1960 to 2016.
Read the most comprehensive overview of the U.S. workplace benefits market, including sales and in-force results and historical trends.
Explore the levels of growing interest in activity trackers, wellness programs, and incentives for reaching new life insurance buyers.
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
The Canadian Insurance Barometer is a study that tracks the perceptions, attitudes, and behaviors of consumers in Canada, with a particular focus on life insurance.