Skip to content

2022 Insurance Barometer Study

Stephen Wood; James T. Scanlon, M.S., HIA; Maggie Leyes (Life Happens) 4/25/2022

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

Summary

  1. COVID-19 Continues to lift Purchase Intent – the pandemic is lifting the likelihood to buy life insurance for many consumers, almost 1 in 3 (31 percent) say they are more likely to buy because of the pandemic.

  2. Life insurance is a key element in feeling financially secure. Among insureds with financial dependents, 68 percent feel secure, compared with 47 percent of non-insureds. Consumers with overlapping sources of coverage have the highest likelihood of feeling secure.

  3. Respondents indicate a large shift favoring online life insurance shopping and purchasing. This is due to advances in technology, as well as the pandemic.

Latest Version of this research

Download Your Reports

No part of any report may be reproduced or translated without written permission from LIMRA. Please contact Customer Service for further information.

Dashboard Overview Tutorial

 

Tutorial Video

Learn how to access the data from the Insurance Barometer study.

Related Research

2021 Insurance Barometer Study

The 2021 study period marks the 11th edition of the annual Insurance Barometer. Surveying American consumers during this difficult time provides critical insights for the industry on the impact that COVID-19 is having on financial attitudes and behaviors. (Technical Supplement added November, 2021.)

Help Protect Our Families 2021

The COVID-19 pandemic has heightened people’s anxieties around their physical and financial security. At this pivotal moment, our industry has an opportunity and obligation to help more Americans secure the financial protection they need.

Life Insurance in Life Stages

Segmentation of U.S. consumers; life insurance ownership, buying behaviors, attitudes; marketing considerations.

2025 Canadian Employers Survey

As employer benefit strategies evolve, understanding what’s working, and what’s next, is essential. This research analyzes group benefits penetration across Canadian employers, evaluates the value of consolidating retirement and insurance offerings under one carrier, and measures interest in ancillary services designed to enhance employee wellbeing and engagement. Canadian Employee Benefits Landscape just added.

U.S. Consumer Sentiment (April 2026)

Consumer sentiment slipped further in early April as energy costs rose and geopolitical risks intensified.

Meet the Project Director

Stephen Wood

As part of LIMRA’s Markets Research team, Steve Wood is responsible for providing analyses and insights for some of the industry’s most compelling reporting. As in his previous Custom Research role at LIMRA, Wood brings focus to survey design, data integrity, and quality reporting.  Wood seeks topical and actionable insights regarding the varied demographic markets the insurance and financial industries serve.

Joining LIMRA in 2009, Wood has a decade of previous experience with Customer Insights at both LEGO and Aetna. He holds a bachelor’s degree in biology from the University of Connecticut.

Research Director, Markets Research
LIMRA and LOMA
swood@limra.com


For more information, please contact swood@limra.com.

You May Also Like...

Custom Research and Consulting

Research tailored to your individual business needs.

Customer Experience Program

Turn customer feedback into clearer insights and smarter decisions

IntelliGrowth

Identify and target the right underserved markets for your company.

Did you accomplish the goal of your visit to our site?

Yes No