Skip to content

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.


  1. COVID-19 Continues to lift Purchase Intent – the pandemic is lifting the likelihood to buy life insurance for many consumers, almost 1 in 3 (31 percent) say they are more likely to buy because of the pandemic.
  1. Life insurance is a key element in feeling financially secure. Among insureds with financial dependents, 68 percent feel secure, compared with 47 percent of non-insureds. Consumers with overlapping sources of coverage have the highest likelihood of feeling secure.
  2. Respondents indicate a large shift favoring online life insurance shopping and purchasing. This is due to advances in technology, as well as the pandemic.

No part of any report may be reproduced or translated without written permission from LIMRA. Please contact Customer Service for further information.

Dashboard Overview Tutorial


Tutorial Video

Learn how to access the data from the Insurance Barometer study.

Related Research

Meet the Project Director

For more information, please contact

Did you accomplish the goal of your visit to our site?

Yes No