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2024 BEAT Study

Improving Benefit Decision-Making and Enrollment Through Effective Communication

Explore insights surrounding the importance of building quality enrollment experiences with valuable communication strategies. 

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At a Glance:
Building Quality Enrollment Experiences With Strategic Communication
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Challenges during open enrollment
include limited time spent making decisions
and low understanding.

Employees prefer more frequent
and multi-channel benefits
communication.

Carriers can capitalize on this
demand by providing resources
to close the knowledge gap
and drive enrollment.
 

Time Spent Enrolling Is Minimal

  •  2⁄3 of employees spend less than one hour on the entire process of reviewing benefits information, making decisions, and enrolling.

  • 30% spend less than 30 minutes.

Key Reasons Employees Chose Not to Enroll
Claiming they “don’t need” the coverage
Thinking the benefit is not worth the cost
Saying they cannot afford the benefit
Have coverage from another source
Not having enough information about the benefit

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Related Research

2024 BEAT Study: Benefits and Employee Attitude Tracker

Learn about employee attitudes and opinions toward workplace benefits and overall employment issues. Executive Summary now available.

Harnessing Growth and Seizing Opportunity: 2023 Workforce Benefits Study

LIMRA and EY partnered to explore the future of workforce benefits, including the changing nature of work, the need for holistic wellness solutions, and the role of digital transformation.

Exploring Employee Perspectives on Benefits and the Workplace

A Closer Look: Exploring Employee Perspectives on Benefits and the Workplace provides a high-level overview of the 2024 BEAT Study: Benefits and Employee Attitude Tracker.

An Increasing Demand for Mental Health Benefits

Seventy-five percent of workers say they have experienced at least one mental health challenges either sometimes or often during the past year. What benefits solutions can employers offer to support employee mental health? ​

2023 Digital Transformation in Workplace Benefits

How are U.S. workplace benefits carriers investing in digital transformation?

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