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Moving in Step: Workplace Benefits Sales Professionals Respond to a Changing Landscape

Ron Neyer, M.B.A., AIRC, CLU, ChFC; Mary Trecek, Ed.D. 11/12/2026

Learn how sales representatives view today’s rapidly changing workplace benefits market and where they sense the strongest opportunities for their organizations. 

Summary

In addition to keeping their company’s products top-of-mind with distributors, sales reps must increasingly support benefit advisors in several areas, including bundling opportunities, technology/platform decisions, benefit package design, and navigating fluid regulatory requirements. The feel that many of the factors influencing the distribution of workplace benefits are highly impactful, especially those pertaining to technology. When considering growth opportunities for their carrier, product bundling, voluntary benefits, claims integration, and data and analytics offer the most promise.

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Meet the Project Director

Ron Neyer, M.B.A., AIRC, CLU, ChFC

Neyer’s area of expertise is monitoring and communicating trends in workplace insurance distribution. He manages benchmarking and carrier practice studies, as well as research projects focusing on employers, employees, and brokers/advisors. Neyer is a frequent author and presenter for industry publications and events, where he shares research-based insights. He manages LIMRA’s Account Management and Workplace Benefits Competitive Intelligence Study Groups and has served on committees for both the Voluntary Employee Benefit Board and the Voluntary Benefits Forum. He joined LIMRA in 1998 and received his bachelor’s degree and M.B.A. from the University of Connecticut.

Associate Research Director, Workplace Benefits Research
LIMRA and LOMA
Rneyer@limra.com


For more information, please contact Rneyer@limra.com.

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