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Designing and investing in an effective benefits program takes significant administrative and financial resources. The success of any chosen path will depend on the clarity of its objectives and the precision of its strategy.


LIMRA surveyed 1,200 Canadian employers to determine the latest trends in penetration rates for employee benefits and retirement and savings plans and trends in employee benefits strategy. Findings show that:

  • Employee benefits continue to play a pivotal role as an attraction and retention tool, but core insurance benefits have limited growth potential.
  • Employers are expanding employee access to retirement savings solutions to address the population’s increased need to save for retirement.
  • To contain benefits costs and address the needs of the multigenerational workforce, employers add voluntary benefits and various non-insurance benefits to their portfolios.
  • Benefits program components (insurance, retirement, and non-insurance plans) are largely managed independently from each other, despite the fact that these elements have one common goal — to attract and retain employee talent.

No part of any report may be reproduced or translated without written permission from LIMRA. Please contact Customer Service for further information.

Reports in the Series

Learn to Pick the Right Wave: Are Canadian Employers Ready to Create the Post-Pandemic Employee Benefits Strategy?

Jun 3, 2020

The COVID-19 pandemic brought forward human-capital-centered policies. For the majority of employers, the immediate focus became the health and wellness of their employees. Unquestionably, many current benefit strategic objectives will be reevaluated through this prism — to provide the benefit relevance to the post-pandemic environment.

Are Canadian Employers Focused on Offering Employee Benefits?

Apr 6, 2020

Learn about factors that affect the current state of the employee benefits landscape in Canada and how the benefits landscape responded to economic and labor force trends.

Are Canadian Employers Focused on Employee Benefits? Survey of Canadian Employers, 2019

Dec 5, 2019

Learn about employers' attitudes towards offering employee benefits: what insurance and non insurance benefits Canadian employers currently offer and whether Canadian employers prefer to use a single carrier for all their benefit needs.

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Canadian Life Insurance Ownership Study — Household Trends Report (2019)

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