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Life Insurance

Hybrid Long-Term Care Protection: Rising Demand, Growing Opportunity

Consumer expectations, market dynamics, and industry innovation are reshaping the long-term care landscape. Explore the trends driving adoption, the opportunities emerging across the market, and the strategies influencing future growth.

Carrier Strategies Are Evolving Through Technology, Innovation, and AI

Carrier strategies are rapidly evolving as technology, data, and AI reshape long-term care insurance. At the same time, legacy systems and limited in-house expertise continue to create gaps. See how carriers are adapting for the next phase of growth. 

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Rising Consumer Demand is Driving Momentum in Hybrid Solutions

Consumer interest in long-term care protection continues to grow as concerns about future care costs and financial security increase. Explore opportunities for insurers and advisors to reach new audiences and expand access to long-term care coverage.

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Hybrid Insurance on the Rise: A New Era for Long-Term Care Protection

This study provides strategic insights from the LIMRA EY-US 2025 individual life combination LTC survey.

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Related Resources

 

Linkedin LIVE: Industry Insights With Bryan Hodgens — Is Life Insurance the Answer to the Growing Long-Term Care Needs in the U.S.?

8/21/2025 On-demand Webinar — More than 11,000 Americans are turning 65 each day. According to HHS, more than half (56%) of Americans over 65 will need some level of long-term care services within their lifetime.

Life and Long-Term Care: Americans Seek Security

Primary caregivers, especially Millennials, juggle caring for kids and older adults. They need solutions. How can carriers help? Discover how to make a difference.

New Paths to LTC Coverage: Life and Care in One Plan

Hybrid life and LTC insurance products are gaining traction as traditional options fade. Understand what’s driving demand and where this growing market is headed.

U.S. Individual Long-Term Care Insurance Sales and In-Force

Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. New 2024 data.

Staging a Comeback: A Renewed Interest in Workplace Long-Term Care Solutions

Understand how workplace benefits carriers are addressing the growing need for long-term care solutions.

Individual Life Combination Products

A detailed look at the state of the combination product market. New 2025 Mid-Year Review.

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