Consumer expectations, market dynamics, and industry innovation are reshaping the long-term care landscape. Explore the trends driving adoption, the opportunities emerging across the market, and the strategies influencing future grow.
Consumer interest in long-term care protection continues to grow as concerns about future care costs and financial security increase. Explore opportunities for insurers and advisors to reach new audiences and expand access to long-term care coverage.
This study provides strategic insights from the LIMRA EY-US 2025 individual life combination LTC survey.
8/21/2025 On-demand Webinar — More than 11,000 Americans are turning 65 each day. According to HHS, more than half (56%) of Americans over 65 will need some level of long-term care services within their lifetime.
Primary caregivers, especially Millennials, juggle caring for kids and older adults. They need solutions. How can carriers help? Discover how to make a difference.
Hybrid life and LTC insurance products are gaining traction as traditional options fade. Understand what’s driving demand and where this growing market is headed.
Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. New 2024 data.
Understand how workplace benefits carriers are addressing the growing need for long-term care solutions.
A detailed look at the state of the combination product market. New 2025 Mid-Year Review.