Lifetime Income Initiative Member Marketing Toolkits

Summary

NEW Member Toolkit: AI & Advice

As AI continues to influence the financial services landscape, this toolkit provides insights and resources to help organizations navigate the change. 

Featuring thought leadership research, practical guides, consumer content, advisor-focused resources, social media assets, and communications materials, this collection of assets helps organizations educate audiences about how AI can support smarter financial decisions and stronger advisor-client relationships. 

The Lifetime Income Initiative is LIMRA's strategic, industry-powered campaign to expand awareness and education around protected lifetime income and the role annuities can play in helping Americans achieve greater retirement security.

To support this effort, LIMRA has developed Member Marketing Toolkits to help members amplify campaign messaging, educate consumers and financial professionals, and advance industry-wide awareness of retirement income planning. Through these ready-to-use assets, members can participate in a shared mission to improve retirement outcomes and help more Americans retire with confidence.

• Thought Leadership
• Distribution Channels
• Retirement
• Retirement Income
• Marketing
• Annuities
• Annuities, Fixed Deferred
• Annuities, Indexed
• Annuities, Variable

Download Member Toolkits

All resources can be accessed in the downloadable zip file.

• AI & Advice Member Toolkit
• Women & Annuities Toolkit
• Annuity Awareness Toolkit
• Cognitive Decline Toolkit
• Health and Long-term Care Expenses Toolkit
• Lifetime Income Initiative Launch Toolkit