Timeless Influencers: Financial Professionals and Consumer Awareness of Life Insurance Brands
Author
Jennifer L. Douglas
Senior Research Director, Member Benefits
LIMRA and LOMA
Figure 1. Consumers’ Ability to Name Life Insurance Companies
*In 2014, survey respondents were asked to name companies that sell life insurance and/or retirement savings products.
Figure 2. Top 10 Leaders in Consumer Mindshare
| Top 10 Leaders in Consumer Mindshare |
|---|
| MetLife |
| State Farm |
| Prudential |
| Allstate |
| New York Life |
| Liberty Mutual^ |
| Mutual of Omaha |
| Progressive^ |
| Nationwide |
| GEICO^ |
| ^Company does not manufacture life insurance themselves, but places business with other carriers. |