Skip to content

U.S. Consumer Sentiment (July 2025)

Jennifer L. Douglas 8/11/2025

There’s been a modest easing of concerns about the economy following April’s sharp rise.

Summary

First initiated in 2008, this quarterly survey tracks consumer opinions of the economy and confidence in the financial services industry.

  • Concern about the U.S. economy declined by 6 percentage points since April. Still, more than half of Americans remain deeply concerned.
  • Americans continue to be more worried about the broader economy than their own financial situation, with 32 percent expressing high concern about their personal finances.
  • Confidence in the financial services industry has remained largely stable since spring.

Download Your Reports

No part of any report may be reproduced or translated without written permission from LIMRA. Please contact Customer Service for further information.

Related Research

Consumer Sentiment Tracking

How are Americans feeling about the economy and our industry? (Updated July 31, 2026)

U.S. Consumer Sentiment (April 2025)

Consumer anxiety about the U.S. economy surged in early April as sweeping tariffs led to market fluctuations.

2025 Insurance Barometer Study

This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.

Market Opportunity: Young Canadian Consumers

A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.

Market Opportunities Series

LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.

Meet the Project Director

Jennifer L. Douglas

Jennifer leads LIMRA's consumer data strategy efforts, focused on integrating research and emerging technologies to generate deeper consumer insights. She also oversees the quarterly U.S. Consumer Sentiment study, LIMRA's tracking of consumer views on the economy and the financial services industry, and supports research initiatives across the organization. Throughout her career at LIMRA, Douglas has held roles in product research, strategic research, and research quality, bringing a broad perspective to her work. 

 

Senior Research Director, Consumer Data Strategy
LIMRA and LOMA
jdouglas@limra.com


For more information, please contact jdouglas@limra.com.

Did you accomplish the goal of your visit to our site?

Yes No