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2015 Insurance Barometer Study Finds Americans Continue to Overestimate Cost of Life Insurance

Perceived Expense Deters Two Thirds of Millennials and Gen X Consumers from Buying Life Insurance.

Consumers Overestimate Cost of Life Insurance By Nearly Three Times

New LIFE Foundation and LIMRA Study Finds Misconceptions Over Cost May be Preventing Many from Getting Coverage They Need.

2019 Insurance Barometer Study: Nearly Half of Americans More Likely to Buy Simplified Underwritten Life Insurance

Arlington, Va., and Windsor, Conn., April 1, 2019 – Almost half of Americans (47 percent) say they are more likely to buy life insurance using simplified underwriting, which generally means getting coverage more quickly and without a medical exam versus traditional underwriting approaches, according to new findings from the 2019 Insurance Barometer Study.

2018 Insurance Barometer

Apr 9, 2018

LIMRA collaborates annually with Life Happens to gauge U.S. consumer sentiment. 2018 Insurance Barometer reports consumer perceptions, attitudes, and behaviors relative to financial products, with a particular focus on life insurance.

2017 Insurance Barometer Study

Apr 24, 2017

The Barometer Study tracks perceptions, attitudes, and behaviors relative to financial products, with a particular focus on life insurance.

2017 Insurance Barometer Study Reveals That Consumers Want Transparent Life Insurance Buying Options

Seventh annual study from Life Happens and LIMRA shows simplified underwriting and easy to understand offerings are key to getting consumers the coverage they know they need, but don’t have.

LIMRA Study Finds African Americans Place More Value on Life Insurance Protection Compared to Total Population

WINDSOR, Conn., June 16, 2010—African Americans place greater emphasis on the goal of having adequate life insurance and are twice as likely to consider purchasing life insurance for themselves or for someone else in the household compared to the total U.S. population, according to a new LIMRA study.

2021 Insurance Barometer Study Reveals Common Misconceptions That Prevent Americans from Getting Life Insurance They Know They Need

Despite record-high consumer intent in purchasing life insurance, new research finds too many Americans mistakenly feel life insurance is financially out of reach or too difficult to obtain.