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Every year, we publish research reports on topics including products, markets, distribution, technology, and industry trends.
Harnessing Growth: The LIMRA-EY Experienced Financial Advisor Study

Distribution channels are converging as advisors reshape their practices. As old definitions become unreliable, new opportunities are emerging for carriers and distributors alike.
How Buyers Buy (The Purchase Funnel Series)

The analysis examines use of distribution methods and reveals how usage rates change across purchase stages and among different demographic segments.
Consumer Internet Use in the U.S.: How Different Generations Learn About Insurance

Find out how consumers use the internet to learn about insurance products — and whether the Internet generation gap is closing.
2019 Insurance Barometer Study

Learn the financial attitudes and behaviors of adult consumers in the United States, including simplified underwriting and the importance of social media.