LIMRA Research and Benchmark Studies
Access LIMRA’s research findings to develop and execute effective business strategies for engaging today’s ever-changing markets.
All LIMRA Research
Individual Life Combination Products
Jul 10, 2025
A detailed look at the state of the combination product market. New 2024 Mid-Year Review.
The Canadian Pension Market
Jul 10, 2025
This quarterly survey benchmarks Canadian pension sales and member activity. New Q1 2025 and Q3 2024 market report and glimpse.
U.S. Monthly Individual Life Sales
Jul 8, 2025
Get the latest monthly individual life sales and application trends. New February and March 2025 data.
New Life for Life Insurance: Revitalizing Industry Growth
Jul 7, 2025
Aligning marketing and distribution can bridge the life insurance coverage gap and boost industry growth.
- Research Abstract
- Distribution Channels
- Banks/Bancassurance
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Direct-to-Consumer
- Individual Insurance
- Insurance Products
- Life Insurance
The Power of Purposeful Benefits: Aligning Cost, Communication, and Satisfaction
Jul 2, 2025
View benefits and employment trends over time and get the insights you need from the 2025 BEAT Study.
- Research Abstract
- Consumer
- Generations
- Workplace Benefits
- Voluntary/100% Employee Paid
- Retirement
- Retirement, Institutional/Workplace
- Insurance Products
- Critical Illness
- Dental Insurance
- Disability Insurance
- Health Insurance
- Life Insurance
- Long-Term Care Insurance
- Medical Insurance
- Supplemental Health
Canadian Individual Life Insurance Sales
Jun 27, 2025
Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q4 2024 sales data and technical report, plus 2023 Annual Canadian Individual Life Insurance Sales Supplement.
Insights on the Consumer Decision-Making Process for Life Insurance: Leveraging Tradeoffs to Increase Value
Jun 26, 2025
Learn how to leverage product and consumer attributes to reduce price sensitivity and increase value.
Insights on the Consumer Decision-Making Process for Life Insurance Series
Jun 26, 2025
Learn what consumers value most, the tradeoffs they are willing to make, and how to leverage product and consumer attributes to reduce price sensitivity and increase value.
U.S. Worksite/Voluntary Sales and In Force
Jun 25, 2025
Results are in! View the latest market stats on 100 percent-employee-paid products sold at the workplace. New Q1 2025 data.
2024 Financial Crimes and Fraud Prevention Benchmarking Study
Jun 25, 2025
This study provides the life insurance and retirement industries with a collective look at the most current data and information related to their financial crimes services and fraud prevention programs.
2025 Insurance Barometer Study
Jun 25, 2025
This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.
Multiple-Line Exclusive Agency (MLEA) Recruiting Trends
Jun 23, 2025
This study tracks MLEA recruiting trends on a semi-annual basis including inexperienced versus experienced and male versus female metrics.
Ensuring a Protected Tomorrow with Life Insurance
Jun 23, 2025
Get critical insights into how overcoming common misconceptions about life insurance can help protect and inform more Americans.
U.S. Workplace Benefits Disability Insurance Sales and In Force
Jun 20, 2025
Step right up for the latest sales trends in the U.S. workplace-benefits market for disability insurance. New Q1 2025 data.