LIMRA Research and Benchmark Studies
Access LIMRA’s research findings to develop and execute effective business strategies for engaging today’s ever-changing markets.
All LIMRA Research
Market Opportunity: Young Canadian Consumers
Aug 7, 2026
A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.
Market Opportunities Series
Aug 7, 2026
LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.
The Path to Purchase: How Investors Decide on Deferred Annuities
Aug 6, 2026
What separates deferred annuity buyers from non-buyers?
Consumer Sentiment Tracking
Jul 31, 2026
How are Americans feeling about the economy and our industry? (Updated July 31, 2026)
Retirement Income Readiness Report
Jul 31, 2026
The 2026 Retirement Income Readiness Report examines retirement preparedness, retirement income planning, financial confidence, protected lifetime income, and the factors that help pre-retirees and retirees achieve long-term financial security.
LIMRA: U.S. Annuity Sales Set New Quarterly Record, Totaling $123.9 Billion in the Second Quarter of 2026
Jul 27, 2026
Total U.S. annuity sales rose 4% year over year to a record $123.9 billion in the second quarter of 2026, surpassing the previous quarterly high and marking the 11th consecutive quarter of more than $100 billion in sales, according to preliminary results from LIMRA’s U.S. Individual Annuity Sales Survey, which represents 84% of the total U.S. annuity market.
The Growth of In-Plan Annuities in the U. S. Retirement Plan Income Annuity Market
Jul 27, 2026
The inaugural LIMRA Retirement Plan Income Annuity Benchmark offers a first-of-its-kind view into the size and growth of the in-plan annuity market.
U.S. Consumer Sentiment (July 2026)
Jul 24, 2026
As Americans celebrated the nation’s 250th Independence Day, economic concern eased, but financial security remains elusive for many.
Canadian Sales Force and Retention
Jul 23, 2026
Calendar-year retention of the Canadian career agent sales force. New 2025 data.
Lifetime Income Initiative Member Marketing Toolkits
Jul 23, 2026
Now is time for financial professionals and Americans to have the conversations that will bridge the retirement income gap.
U.S. Life Insurance Ownership Today: Perception and Reality
Jul 23, 2026
LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape. Technical Report now available.
More Features, Less Complexity? The Life Insurance Paradox
Jul 21, 2026
Consumers want life insurance that is simple, flexible, and easy to integrate into their financial lives. Explore insights from the 2026 Insurance Barometer Study.
2026 Insurance Barometer Series
Jul 20, 2026
Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more – more flexibility, more relevance, and more value.
2026 Insurance Barometer Study
Jul 20, 2026
This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.