LIMRA Research and Benchmark Studies
Access LIMRA’s research findings to develop and execute effective business strategies for engaging today’s ever-changing markets.
All LIMRA Research
U.S. Individual Life Insurance Sales
Aug 31, 2026
Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Industry Estimates data published.
The 2026 Employer Benefits Landscape: Trends, Gaps, and New Directions
Aug 24, 2026
The 2026 LIMRA Landscape Report reveals how employers are reshaping benefits to deliver more flexible, targeted support — while a growing divide by company size is changing who has access to core coverage. New Employee Benefit Enrollment and Participation Trends report added.
U.S. Monthly Individual Life Sales
Aug 21, 2026
Get the latest monthly individual life sales and application trends. New June 2026 data.
The Path to Purchase: How Investors Decide on Deferred Annuities
Aug 21, 2026
What separates deferred annuity buyers from non-buyers? Focus on Deferred Annuity Buyers added.
Canadian Group Life and Health Insurance Sales
Aug 19, 2026
Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New Q2 2026 data.
Six Forces Reshaping Financial Services Distribution
Aug 19, 2026
The future of financial services distribution is being shaped by six transformative forces that are redefining how organizations compete, grow, and deliver value. Explore the trends defining what’s next.
The 401(k) Scorecard
Aug 18, 2026
Keep score . . . on the most important quarterly and year-to-date 401(k) sales information. New Q1 2026 results.
MLEA Compensation, Production, and Retention
Aug 17, 2026
Up or down? View the annual trends on retention, production performance, and earnings of multiple-line exclusive (MLEA) agents. 2025 Executive Summary added.
Strategic Consolidation in Financial Services Distribution: From Scale to Capacities-Driven Competition
Aug 14, 2026
The first white paper in LIMRA’s Six Key Forces Reshaping Financial Services Distribution series explores how strategic consolidation, driven by M&A and private equity activity, are moving competition beyond scale toward capabilities, technology, and execution.
- Research Abstract
- Distribution Channels
- Independent Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Retirement
- Retirement Income
- Retirement Planning
- Distribution Management
- Compensation
- Field Leadership
- Annuities
- Annuities, Fixed Deferred
- Annuities, Indexed
- Annuities, Variable
Market Opportunity: Young Canadian Consumers
Aug 7, 2026
A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.
Market Opportunities Series
Aug 7, 2026
LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.
Consumer Sentiment Tracking
Jul 31, 2026
How are Americans feeling about the economy and our industry? (Updated July 31, 2026)
Retirement Income Readiness Report
Jul 31, 2026
The 2026 Retirement Income Readiness Report examines retirement preparedness, retirement income planning, financial confidence, protected lifetime income, and the factors that help pre-retirees and retirees achieve long-term financial security.
LIMRA: U.S. Annuity Sales Set New Quarterly Record, Totaling $123.9 Billion in the Second Quarter of 2026
Jul 27, 2026
Total U.S. annuity sales rose 4% year over year to a record $123.9 billion in the second quarter of 2026, surpassing the previous quarterly high and marking the 11th consecutive quarter of more than $100 billion in sales, according to preliminary results from LIMRA’s U.S. Individual Annuity Sales Survey, which represents 84% of the total U.S. annuity market.